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MKTG 101 Final Review Flashcards | StudBud
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MKTG 101 Final Review
MKTG 101 Final Review
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Answers
1
Creative teams perform better and are more efficient and cost effective.
FALSE
TRUE
2
According to Ernst & Young, creative organizations are more profitable.
TRUE
FALSE
3
Compared to founder CEOs at innovative companies, functional managers tend to be more discovery driven.
TRUE
FALSE
4
What is the process of quickly putting together a working model in order to test various aspects of a design?
Building
Brainstorming
Prototyping
Documentating
5
What is one of the biggest obstacles to creativity?
Attachment to outcome
A clear set of instructions
Collaboration
Abundant resources
6
What is Divergent Thinking?
Focusing on finding the single correct answer
a thought process to generate many ideas
Rejecting unconventional ideas in favor of traditional ones
a thought process to narrow down to a few ideas
7
What is Convergent Thinking?
Brainstorming many possible solutions to a problem
a thought process to narrow down to a few ideas
a thought process to generate many ideas
Thinking outside the box to come up with creative ideas
8
How does entrepreneurship differ from innovation?
It is about ideas in your head
It is a different model of innovation
It doesn’t, it is a synonym for innovation
It is the process of building a business from an innovation
9
What is the Torrance Test of Creative Thinking?
A physical fitness assessment
A math proficiency test
An English grammar test
A test of creativity
10
Paul Torrance says that some degree of creativity is required to solve problems unless:
the person is designing the new Mississippi flag
the person works on a manufacturing line
the person has a practiced or learned solution
the person works as a veterinarian
11
Which of these statements about Creativity are true:
Creative people do better on their SATs than their peers
Creative people perform better in school and stay longer in school
Creativity is a stronger predictor of achievements than IQ
Creative people are more able to handle stress
12
According to Adobe, companies that embrace creativity outperform rivals in market share and growth.
FALSE
TRUE
13
What delivers value to consumers?
Novelty
Attributes
Features
Benefits
14
In general, creativity should be the end goal when solving business problems.
TRUE
FALSE
15
According to LinkedIn, what is the number 1 soft skill desired by employees?
Persuasion
Creativity
Collaboration
Adaptability
16
Which job do you not want to see creativity in?
Law enforcement
Accounting
Assembly line work
All jobs require creativity
17
Creativity is sufficient for a business to thrive.
FALSE
TRUE
18
What does HMW stand for?
Help me with
How might we
Heavy Metal Work
Help Me Win
19
Creativity can refer to a…
None of the above
Product
Process
Person
20
What is the purpose of empathizing with the user?
To become friends
To learn their favorite food
To discover their expressed and latent needs
To create a new product
21
Employee creativity can make a substantial contribution to an organization’s growth and competitiveness.
FALSE
TRUE
22
Design Thinking is a type of Quantitative Research.
FALSE
TRUE
23
Social Listening is a form of observation to gain insights into the motivations of consumers.
TRUE
FALSE
24
What is the three word definition for creativity we used this semester?
Routine, Standard, Conventional
Analysis, Logic, Reason
Copying, Imitating, Replicating
Novelty plus value
25
How does creativity differ from innovation?
Creativity is about efficiency, while innovation is about ideas
Creativity is thinking new things. Innovation is doing new things.
Creativity is not necessary for Innovation
Creativity and innovation are the same concept
26
A _________ is a personal timeline of the experiences for a customer.
A Journey map
A Mind Map
Creative Matrix
A Timeline Chart
27
What is the degree to which a prototype represents the appearance and interaction of the product or service?
Precision
Viability
Functionality
Fidelity
28
What is a human-centered approach to innovation?
Brainstorming
Experimental Design
Automation
Design Thinking
29
According to Ernst & Young, 50% of our revenue in 5 years’ time must come from sources that do not exist today.
FALSE
TRUE
30
A survey of 1,500 CEO's identified__________ as the No.1 leadership competency of the future.
Creativity
Adaptability
Collaboration
Persuasion
31
Creative organizations are:
None of the above
More profitable
More efficient
More competitive
32
What is the literal meaning of creativity?
From Greek “kreas” which means “flesh, meat”
From French “créatif” meaning “to imagine, to conceive”
From Latin “creare” which means “to bring into existence, to originate
From Old English “cræft” meaning “strength, skill”
33
Which statement is true about Creativity and Innovation?
Innovative ideas are new to the world, not just the creator.
Innovation is only about technological advancement
Creativity does not contribute to innovation
Creativity is solely about artistic expression
34
Which of these famous individuals reflected on their work?
Edison
Einstein
Curie
Da Vinci
35
Reflection Improves Creativity
FALSE
TRUE
36
When you have high implementation success but low deviation from the status quo, this is an example of:
Innovation
Creativity
Ineptness
Process
37
Which of the following is an example of a low fidelity prototype?
A sketched picture on notecards
A coded prototype
A detailed 3D Model
A virtual reality simulation
38
Marketing and creativity is about…
Sales techniques
Product distribution
Value creation
Competitive pricing
39
Governments (i.e. the public sector) do not need to be creative.
FALSE
TRUE
40
When we reframe a problem, we are looking at it from…
the perspective of a consumer
different perspectives
a single perspective
the perspective of a an extreme user
41
According to the Boston Consulting Group, creativity and innovation enable new ways of working that ensure profitability
FALSE
TRUE
42
According to the Innovator's DNA book, what two skills are required for successful entrepreneurs?
Distribution Skills
Delivery Skills
Design Skills
Discovery Skills
43
What did Sir Ken Robinson say about creativity?
Creativity cannot be learned or taught
Creativity is less important than knowledge
Creativity is a process of having original ideas with practical value
Creativity is about perfecting what already exists
44
When would we use the SCAMPER technique?
To come up with alternative ideas and/or solutions
To document and record data accurately
To create a detailed business plan
To solve mathematical problems
45
A creative matrix is used for what purpose in design thinking?
To brainstorm ideas
To analyze statistical data
To create a budget for a project
To organize a schedule for team meetings
46
What is an analogy?
A detailed analysis of a single item
A historical account of an event
A precise scientific measurement
A comparison that suggests parallels between two different things
47
According to Bottani, the flexibility and speed of reaction of agile companies strongly dependent on creativity.
TRUE
FALSE
48
Good insights are:
Revealing
Non-obvious
None of the above
Authentic
49
What are Wicked Problems?
Technical issues that can be fixed with current technology
Problems that have no impact on society or culture
Social or cultural problems that are difficult to solve
Easily solvable problems with clear solutions
50
Which of the following is an example of a high fidelity prototype?
A flow diagram
A storyboard
A paper mockup
An interactive working phone app
