Consumer behavior Chapter 10

Primary reference groups usually exert the greatest influence.

Informational influence occurs when consumers are skillful at assessing products based on their own observations.

Informal reference groups have more structure but less influence than formal reference groups.

Disassociative groups exist when an individual wishes to adopt the norms, values, and behavior of the group.

Unlike primary reference groups, secondary reference groups do not have face-to-face interaction.

____ occurs when an individual actually changes his or her beliefs and values to those of the group.

Which of the following is not a type of reference group?

The term ____ is used to refer to a weakened respect for social norms.

___ groups usually exert the greatest reference group influence.

Famous athletes may serve as an aspirational reference group for young consumers.

____ influence occurs when individuals alter their behaviors or beliefs to meet the expectations of a particular group.

A reference group is any person or group of people that significantly influences an individual's behavior.

Secondary groups have far less structure and are likely to be based on friendship or interests.

____ groups are characterized by a defined structure and a known list of members and requirements for membership.

Which of the following is not a type of group influence discussed in Chapter 10?

A change in beliefs or actions based on real or perceived group pressures is called:

____ groups are those with which the individual tries to avoid association.

Membership refers to when individuals have achieved formal acceptance status in the group.

What are the three primary types of influence that affect individuals’ decisions, behaviors, purchases, and lifestyles?

Phishing refers to a scam that dupes consumers into disclosing financial information.