Vocabulary on Advertising

Question 1

What do you normally find on an advertisement? (Choose all that apply)

Accepted Answer

tagline / slogan, visuals, logo

Question 2

What is the major theme of this advertisement? (Answers = 2)

Accepted Answer

McDonald's is available 24 hours a day., You can enjoy McDonald's via drive-through at night.

Question 3

What advertising techniques are used in these posters? (Choose all that apply)

Accepted Answer

word-play, pun

Question 4

To make an ad memorable, advertisers sometimes use ... and ... images. (Choose two answers)

Accepted Answer

weird, unusual

Question 5

A good advertisement is supposed to be ......

Accepted Answer

persuasive

Question 6

To create an ...... memorable, we need to think of a catchy slogan.

Accepted Answer

advertisement (noun)

Question 7

Using statistics and facts in an advertisement will make it more ......

Accepted Answer

believable

Question 8

What do you think the advertiser is trying to do?

Accepted Answer

Quit smoking by simply dropping it!

Question 9

The purpose of the ad is to ...

Accepted Answer

protect the endangered animals

Question 10

Advertisements are supposed to be ... (Choose all that apply).

Accepted Answer

appealing, eye-catching, persuasive

Question 11

To say that the ad is attractive and interesting, we say that the ad is ...

Accepted Answer

appealing

Question 12

To ... is to convince people to take action and buy something.

Accepted Answer

advertise

Questions 12