Marketing Concepts Std. 3 Unit Test Review

Which generation would MOST appreciate labels printed with LARGE font?

If the government raises the driving age to 18, what is this to a car manufacturer?

What segmentation factor do you need to know before you sell snow tires?

Which utility includes locating your business at a main intersection with a traffic light?

Walmart opened a new warehouse at I-85 & I-285 to better move goods. Which function is this?

Which function focuses on moving the products from manufacturer to consumer?

Which function aims to maximize profit?

What are the 4 Ps?

_____ is the process of planning, pricing, promoting, selling, and distributing products.

Accepting credit/debit cards to make purchasing easy is an example of which utility?

Which part of the SWOT is internal?

Jim buys a new television at Best Buy. Which MARKET is he a part of?

What would you purchase with discretionary income?

Which of the following businesses provides a service?

Things you cannot physically touch are called ____.

Which income do you use to purchase tickets to the football game?

The person who purchases an item is called a _____.

Satisfying a customer's needs and wants while generating a profit is the _____.

Which item would you purchase with disposable income?

Which generation is skeptical and would most likely benefit from a free trial?

Anyone who uses goods or services is called a ____.

Market share is ____.

Making a t-shirt out of thread is an example of which utility?

What can you use to segment a market?

Selling heart themed merchandise in February is an example of which utility?

A customer likes to play piano. What is this?

Jane makes $60,000 per year. Classify this.

A new and improved line of Timex watches is an example of which function?

Which of the following is NOT a part of marketing information management?

McDonald's purchases lettuce from a California farmer. Which market is McDonald's in?