CMDA Week 12 Flashcards

1

How many Ps are there in total in the marketing mix?

2

Which theory links to a philosophy of continual improvement?

3

How do public relations promote a business?

4

What is the teem for a hidden cost associated with not taking an alternative course of action?

5

Guerilla advertsing is a type of.....

6

What is not a method of promoting customer loyalty?

7

Which of thre following concepts does not relate to thought patterns of enterprising people?

8

Which of these is not an example of added value?

9

Which of these does not relate to market segmentation?

10

A global TV advertising campaign is an example of below line promotion?

CMDA Week 12