Marketing Chapter 1

The first step of the marketing concept is to?

Promoting a product with brochures and ads is not a solid commitment to the marketing concept.

Which of the following concepts is not a part of the Marketing Concept era?

Marketing activities and jobs have not changed much over the past 100 years.

The primary reason for a business to exist is to provide employment for people.

Which era in the development of marketing focused on effective sales people?

How many companies in the United States use marketing as their primary business activity?

In which of the era's did we see an increase in shopping centers and retail stores?

Which of the following characteristics is not part of the Sales Emphasis Era?

Which marketing era saw an increase in the methods of advertising?

A unique group of prospective customers a business wants to serve and their location is called?

This is the creation and maintenance of satisfying exchange relationships.

Which of the following businesses is directly involved in marketing?

This system established the use of currency as a medium of exchange.

When you do not rely on others for things to survive you are considered to be?

Which of the following era's in marketing was devoted to distribution?

Deciding on how to deliver your product is which component of the marketing mix?

Which of the following is not a part of the main focus on relationship marketing?

Specialization of labor resulted in less of a given product being produced to be exchanged.

Exchanging products or services with others by agreeing on their values is known as?

Marketing jobs are available for people with varied amounts of education and experience.

In the early 1990's products produced were those that the business believed people could afford

A merchandising business changes the form of raw materials into useful goods.

Which of the following characteristics is not a part of the Marketing Dept. Era?

This component of the marketing mix establishes a value to your product/service.

In the 1950-60's new marketing departments were created to reduce the use of advertising

Offering products manufactured or produced by other for sale to customers is called?

Marketing jobs are found at the lowest and highest levels of a company.

Which of the following concepts is still present today?

What is the primary focus of the marketing concept?

Which of the marketing eras has worked to develop a great social responsibility?

Which era of marketing emphasized producing and distributing products?

The approach to managing marketing activities changes as organizations understand marketing.

The nine marketing functions occurs every time a product or service is developed and sold.

How many major functions of marketing are there?

How many components to the marketing mix are there?

Which marketing era focused on always keeping customer satisfaction at it's highest?

Which of the following did NOT have a major effect on the marketing process?

Businesses that do not use the marketing concept focus on production more than customer needs.

If a company runs an advertisement which component of the marketing mix would it be?

An approach to customer service that gives employees authority to solve customer problems is?

This component of the marketing mix includes customers locating and obtaining products/services

When you buy an ice cream cone or a digital camera you are involved in marketing.

A location where people bring products to be conveniently exchanged is a?

Which business function involves developing, implementing and evaluating business plans.

Which of the following does not help to improve the marketing concept?

This marketing function provides security for products, personnel and customers.

Planning is the most important element of the marketing mix.

Which of the following is not a key component of specialization of labor?

In which of the era's were there a limited number of product choices?