Entrepreneurship I Unit 3 Review

Identifying market segments helps a business develop which factors

Which form of business ownership can raise money easily

What section of the marketing plan includes info about expected results?

Which is a consideration in the place element of marketing?

Which is important advantage for the corporate form of business ownership>

Companies have been forced to pay attention to needs of consumers because

Which is a question that a business might ask when evaluating its weaknesses?

Which is a major advantage of sole proprietorship?

Selecting a target market based on specific criteria that limit the audience to well defined is

Where in a marketing plan would business owners place the plans to communicate to customers?

When sellers offer one size fits all products that will appeal most buyers; what's this called

Which item may be included in appendix of a marketing plan?

When a business selects a target market, the most useful market segments are measurable and

A business identifies a market that shares common characteristics on by where they live&work

Proctor & Gamble decision to offer different types of soap at different prices is a what?

A marketing plan should outline the specific activities that business will use to perform what?

When Green Co selected a target market, it decided to ignore segment differences; what is this?

Which is often included in a situation analysis?

Before producing and selling a product, which action should marketers do first?

Businesses that segment the market based on psychographics are grouped according to what?

Which question is it important to ask to determine the strengths of the SWOT?

Which is an important benefit of marketing plans

Which is a disadvantage for each partner of a general partnership?

Which is a factor that businesses often consider when conducting a marketing analysis?

Which type of laws protect the inventions & written work of a business from unauthorized users?