Sports Marketing Chapter 10 (4e)

The estimated total potential audience is the

Interactions with customers through festivals or licensed merchandise are known as

A firm that contracts with the venue on behalf of the performers is called the sponsor.

Brief ads that give you a preview of the real ads in order to build up excitement are called

A qualitative measurement provides information in terms of numbers or percentages.

Entertainment awards are an important form of 

Who controls the final selection of business approved as sponsors?

The first step for developing a promotional plan is to

A ___ is a person's public expression of approval or support for a product or service.

Companies sponsor an event 

Social media is an important part of the development of advertising on mobile devices.

The give and take between an event, the sponsors, and the fans is called a(n)

Which of the following is not one of the big four awards shows?

Sponsorship plays a minor role in professional athletics.

The truthful opinions and beliefs of the endorser must be expressed in an endorsement.

Endorsers of products are required to have real experiences with the product they are endorsing

Data must be collected and analyzed to determine if the promotional plan has been successful.

An event triangle is created by the interaction of the fans, sponsors and the event.

Event producers or sports teams acquire sponsors to offset the costs of providing the event.

The promotional plan usually covers a ten-year period.