Marketing Chapter 10 Product Concepts

Packaging functions include all of the following except

Product line modification includes all of the following except

A private brand is a brand name owned by a wholesaler or retailer.

Factors that motivate a firm to reposition an establish brand include

Branding's 3 main purposes include:

The four types of consumer products are:

Managers want to waste resources trying to improve the sales and profits of poorly performing products.

Coca-Cola uses one brand name strategy in more than 195 countries around the world

Product line extensions can be overextended when products do not contribute to profits.

The brand equity is the value of a company or brand name.

Manufacturer that promises a full warranty must meet no minimum standards.

Brand mark =

Brand loyalty = trying as many brands as possible.

Benefits of product lines include all of the following except

Greenwashing: attempt to give the impression of environmental friendliness whether or not it is environmentally friendly

A global brand has at least __ of its earnings from outside its home country.

Adjustments to Product Items, Lines & Mixes included all of the following except

Planned obsolescence - modifying products so those that have been sold become obsolete before they need replacement.

A product is everything both favorable & unfavorable, in an exchange that includes

A trademark is the exclusive right to use a product or part of a product.