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What is Sports and Entertainment Marketing Flashcards | StudBud
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What is Sports and Entertainment Marketing
What is Sports and Entertainment Marketing
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StudBud Administration
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Chap 1 What is SEM Review
Flashcards
10 cards
F
Practice quiz
P
Host live
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Questions
10
Answers
1
Process of establishing & communicating to customers the value or cost of goods and services is
Financing
Pricing
Market Planning
Selling
2
satisfying customer needs
Maybe
True
False
Non of the Above
3
A television advertisement that airs during the Super Bowl is a type of promotion
None of the Above
False
True
Sometines
4
Sports and entertainment marketing is a small and fairly new industry.
None of the Above
False
Maybe
True
5
Which of the following is NOT a demographic characteristic?
Age
Income
Gender
Hair Color
6
The primary focus of marketing should be _________.
product research and development
satisfying customer needs
creating memorable advertisements
making money
7
_________ occurs when the business and the customer both give and receive something of value.
Satisfaction
An Exchange Relationship
Maintenance
Exchange
8
_________ involves the locations and methods used to make products available to customers.
Logistics
Distribution
Location
Management
9
Which of the following would a marketer most likely consider
entertainment
?
Dinner at a nice restaurante
All of the above
A college soccer game
A theatre performance
10
Marketing
is simply the same thing as
advertising
.
None of the Above
Maybe
True
False
