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Fashion Merchandising Review Flashcards | StudBud
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Fashion Merchandising Review
Fashion Merchandising Review
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Fashion Merchandising Study Quiz
Flashcards
70 cards
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Practice quiz
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Questions
70
Answers
1
Which size classification is about size and not age and uses odd numbers for sizes?
Maternity
Misses
Juniors
Women's
2
. An independent designer who sells sketches to manufacturers is a:
Stylist.
Couturiere
Couturier
Freelance designer
3
Minimalcustomer service, high sales volume, and extended operating hours are characteristicsof:
Department Stores
Specialty Stores
Off-Price Discounters
Discount Stores
4
In which department would a size 8 shirt be located?
Maternity
Juniors
Women's
Misses
5
. A pair of men’s pants is sized 34" x 36". What does the 34" represent?
Inseam Length
Waist
Hips
Shoulders
6
Apparel for babies and toddlers younger than three years old is classified as:
Activewear
Infants'
Children's
Kidwear
7
Which is the largest and most economically important retail segment of the apparel industry?
Menswear
Accessories
Infant’s and children’s
Womenswear
8
Stirrup pants were extremely popular during which decade?
1950s
1960s
1970s
1980s
9
The lightness or darkness of the blue in Alyssa’s skirt is referred to as the:
Tint
Intensity
Proportion
Value
10
Which element of design helps to lead eye movement by giving direction?
Line
Shape
Texture
Color
11
An effective sales approach begins:
Within 45 seconds
Within30 seconds
Within5 minutes
Within1 minute
12
The direction of movement of public acceptance of color, texture, and silhouette in fashion is
Style
Silhouette
Publication
Fashion Trend
13
Reversals or abrupt changes in fashion styles are a result of:
Knock-off Designs
Seasonal Fads
Fashion Extremes
Flops
14
Elisa’s mother is five feet tall. Elisa must purchase what sizeclothing for her mom?
Maternity
Juniors
Women's
Petites
15
Factoriesthat violate two or more laws regarding child labor, pay, overtime,and fire safety are
Cottage Industries
Textile Mills
Sweatshops
Labor Unions
16
Which is a basis for psychographic segmentation?
Lifestyle
Customer Location
Education Level
Income
17
When researching sales, rising sales indicate fashion trends that are:
Not meeting demand
Past their Peak
obsolete
Developing
18
High fashion clothing created by designers is:
Prêt-a-porter
Couture
Ready-to-wear
Couturier
19
The major divisions of the household industry are:
Carpeting,furniture, and window treatments
Accessories,menswear, and womenswear.
Domestics, floor coverings, and homefurnishings.
Auxiliarygroups, retail, and textiles.
20
A business that targets young professional male adults ages 21-30 is using:
Psychographic segmentation
Behavioral segmentation
Geographic segmentation
Demographic segmentation
21
The lifespan of household products in terms of colors and patterns is:
6 years
10 years
8 years
4 years
22
Sean Jean, Rocawear, and G-unit are classified as urbanwear or:
Outerwear
Work clothing
Bling Bling
Streetwear
23
Jason purchased a sweater from a local men’s store. The price he paid was the:
Cost
Retail Price
Keystone Price
Extended Price
24
Which would decelerate fashion movement?
Terrorist activity in the United States
Ahigher percentage of citizens completing college
Astrong economy and low rate of unemployment
Developmentof new textile fibers and finishes
25
Kimora Lee Simmons is known for launching:
Apple Bottom
Dooney and Burke
Ecko
Baby Phat
26
Studying market conditions, consumer lifestyles, and the mood of the public are activities of:
Market research
Test Marketing
Market Segmentation
Customerprofiling.
27
Adding white to a color creates a:
Neutral
Shade
Tint
Triadic Color
28
Collars, sleeves, and shoulder treatments are examples of:
Textures
Styles
Trimmings
Details
29
The first American designer to introduce pinstripes and houndstooth into womenswear was:
Bill Blass
Tom Ford
Donna Karan
Gabrielle Chanel
30
Which department would you visit if you were interested in finding jewelry, belts, and handbags
Furnishings
Home Furnishings
Accessories
Footwear
31
In the 2000s more young men began to wear the color pink. They were mainly influenced by
Bill Cosby
Camron
Sean "P. Diddy" Combs
Eminem
32
Salesperson’s first attempt to get buying commitment from customer is which type of sales close
Service
Direct
Which
Trial
33
A loose, brightly-colored African tunic is known as a
Dirndl
Sheath
Chemise
Dashiki
34
A fashion expected to be a hot seller but which does not sell is a:
Classic
Flop
Trend
Fad
35
Whichtype of markup is the diff between the cost of the merchandise and itsfinal selling price?
Kaystone
Initial
Extended
Maintained
36
Add-ons,trading up, special offers, and more-thanone are techniques for:
Closing the sale
Handling objections
Determining wants and needs
Suggestion selling
37
French ready-to-wear is known as:
Prêt-a-porter
Alta moda
Avante-garde
Haute couture
38
Shopsthat sell unusual, limited quantity apparel, accessories, or decorative itemsare:
Boutiques
Factory Outlets
Discount Stores
Flagship Stores
39
Button manufacturers sell to apparel manufacturers. This is which formof distribution?
Channel
Indirect
Intense
Direct
40
An owner of a boutique visits another local boutique to view its merchandise selection.This is:
Sales Research
Fashion Forecasting
Comparison Shopping
Consumer Research
41
The reason a customer hesitates to buy a product is a/an:
Objection
Boomerang
Argument
Mistake
42
The most common type of retail price change is a/an:
Markup
Employee Discount
Initial Markup
Markdown
43
Using violet, orange and green in a room would illustrate which color scheme?
Triad
Complementary
Monochromatic
Analogous
44
Adding black to a color creates a:
Tint
Neutral
Value
Shade
45
The BEST interior display to stimulate impulse buying is a/an:
Island
Ledge
Point-of-purchase
Shadow Box
46
Decorative materials such as buttons, laces, and braids thatare added to enhance the design:
Appliques
Trimmings
Details
Accessories
47
A collection of styles offered by a manufacturer or designer is his/her:
Private Label
Alta Moda
Design
Line
48
Info. providing pieces of cloth that are permanently attached to the insides ofgarments are:
Packaging
Hanger Loops
Labels
Hangtags
49
The opposite of free trade is:
Closed Trade
Trade Balance
Trade Deficit
Protectionism
50
The beginning step when the salesperson acknowledges the customer’s presence, is the
Opening
Approach
Preapproach
Greeting
51
Which is an example of a color service?
Trend Union
Donegar Creative Services
Huepoint
Promostyl
52
Fashion shows and trunk shows are examples of:
Cooperative Advertising
Signage
Special Events
Visual Merchandising
53
The five stages of the fashion cycle include:
Beginning, growth, peak, decline, and obsolescence
Start, growth, maturity, slowdown, and finish
Introduction, rise, peak, decline, and obsolescence
Introduction, peak, maturity, slowdown, and end
54
Which New York street is known as the garment district?
Broadway
Fifth Avenue
Seventh Avenue
Twelfth Street
55
Fashion trends seem to recur every:
20-30 years
30-40years
40-50years
10-20years
56
The most expensive jewelry including diamonds, emeralds, gold, and platinum is classified as:
Costume
Bridge
Fine
Faux
57
During which decade was the bikini introduced?
1970s
1940s
1960s
1950s
58
Which is a service?
manicure
mascara
pocketbook
jogging shoes
59
Which is NOT characteristic of a successful salesperson?
Leaves customers alone in the store so they can shop
Is the only store contact for most customers
Creates repeat customers by solving customer problems
Developsprofessional relationships with customers
60
Whichis a basis for psychographic segmentation
lifestyle
education level
customer location
income
61
The Standard Color of Textile Dictionnaire International de la Couleur is a/an:
Non-profittrade association for the textile industry
Fashionservice provides information on textile fiber trends.
Frenchfashion house that projects colors forupcoming season.
International color codification system fortextiles.
62
Successful salespeople should be:
Skilled in solving customer problems to makerepeat customers
Forcefulin dealing with undecided customers.
Aggressivetowards coworkers to gain sales and promotions
Slowto approach customers who are examining merchandise.
63
The FIRST face-to-face meeting of the customer and the salesperson is the:
Closing
Approach
Demonstration
Merchandise Presentation
64
When researching sales records, weak sales indicate fashion trends that are
Developing
Widely Accepted
Not meeting consumer demand
Rising
65
Whatare the most commonly counterfeited apparel items?
Swimsuits
Blue jeans and athletic shoes
Lingerie and Sleepwear
Coats and Sweaters
66
Boutique owners are an example of which economic resource?
entrepreneurship
labor
land
capital
67
Which color is considered sophisticated and is often used for formal wear?
Gray
Black
Blue
White
68
A Department Store adds the Discover card as a customer payment option. This is an example of:
Selling
Financing
Promotion
Distribution
69
A sweater made with yarn from the long silky hair of the Angora goat is:
Flannel
Mohair
Cashmere
Silk
70
When the price of a product or service increases, demand will usually:
Be Average
Increase
Remain the Same
Decrease