Which statement is correct?

Sponsorship is a business relationship

What does the "SMART" acronym stand for?

Specific, Measurable, Achievable, Relevant and Time Specific

What does IMC in marketing communications?

Integrated marketing communication

What does triple bottom line in the context of events?

Social, economic and environment

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Event Management Overview

16 termsStudBud Administration90 plays

A summary of class work

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Questions 16

Answers

1
What is the key requirement when establishing standards of performance?
Must be easily explained
Must be accurate
Must be profitable
Must be measurable
2
Which statement is correct?
Sponsorship is a business relationship
Sponsorship sales is fundraising
Philanthropy has a commercial imperative
Sponsorship is easy money
3
What does the "SMART" acronym stand for?
Specific, Measurable, Astonishing, Tremendous
Specific, Measurable, Available, Responsible, Trend
Specific, Measurable, Accurate, Responsible & Transferable
Specific, Measurable, Achievable, Relevant and Time Specific
4
Brainstorming is widely used by event managers for:
Identifying potential venues
Developing event concepts
Approaching high profile speakers
Formulating a budget
5
What is the appropriate ratio of staff to customers at a formal dinner?
1:10
1:15
1:20
1:5
6
Which organisation is unlikely to host a community event?
A society
A club
A committee/association
A corporate/private company
7
When organising an event what is a crucial element to consider?
Parking
Shopping
Location
Catering
8
Which element is not part of staging an event?
Venue
Audiovisuals and special effects
Health & Safety issues
Decoration, props and scenery
9
The Notting Hill Carnival in London is what type of event?
A local community event
A Hallmark event
A mega event
A major event
10
Which of the following is always a "fixed cost" for an event?
Food & beverages
Room rental charge
Giveaways
Accommodation
11
What does theatre style layout mean?
Lines of chairs only
Lined tables & chairs
Circular tables & chairs
Tables only
12
What does the initials "WBS" stand for in event planning?
Wider base structure
Work below standard
Work breakdown structure
Waste below standard
13
What does IMC in marketing communications?
International marketing campaign
Interpretative marketing consultation
Integrated marketing communication
Internal marketing collateral
14
What single creative element of events is crucial to its success?
The "Wow" factor
Budgetary concerns
Venue
Attendance
15
Which event is also called 3 dimensional advertising?
Festival
Exhibition
Incentive trip
Conference
16
What does triple bottom line in the context of events?
Social, economic and environment
Local, regional and central government
Education, health and transport
Public, private and voluntary

Event Management Overview Flashcards | StudBud