Which of the following is correct for the Hierarchy of Consumer Needs?

Physical, Safety, Social, Personal

Why are the "Seven Pillars of Marketing" important to marketing strategies?

Help overcome separations and discrepancies between producers and consumers

Marketers use MSAs for which of the following reasons?

Targeting consumers and launching promotional campaigns

The success of NEGATIVE driven products relies on consumers _______________ .

Negative view on products they replace

studbud

POB Marketing Concepts

12 termsStudBud Administration64 plays

Imported from external platform

Flashcards12 cardsFPractice quizPHost liveL

Questions 12

Answers

1
What is NOT a type of pricing?
Prestige pricing
Value-in-use pricing
Bait pricing
Distrobution pricing
2
The marketing mix includes: price, place, promotion, and positioning.
True
False
3
Which of the following is correct for the Hierarchy of Consumer Needs?
Physical, Safety, Social, Personal
None of the responses are correct
Physical, Safety, Social, Emotional
Physical, Settled, Social, Accomplished
4
Which of the following is NOT an example of demographic segmentation?
Segmentation by income
Segemenatation by location
Segementation by occupation
Segementation by ethnicity
5
Why are the "Seven Pillars of Marketing" important to marketing strategies?
Helps companies focus on specific consumers
Help overcome separations and discrepancies between producers and consumers
Are need-satisfying offerings from companies
It's the first step to effective marketing
6
Marketers use MSAs for which of the following reasons?
None of the above
Distributing promotions to the right producers
Advertising products
Targeting consumers and launching promotional campaigns
7
Marketing Mix = The 4Ps
True
False
8
Marketers look at disposible income and discretionary income when marketing to consumers.
False
True
9
Mass markets are a homogeneous group to which producers wish to appeal.
True
False
10
The success of NEGATIVE driven products relies on consumers _______________ .
Loyalty to positive driven substitue products
Ability to absorb risks associated with them
Fear of the consequences of not owning them
Negative view on products they replace
11
Market segmentation involves which of the following?
Segmenting the generic markets into target markets
Identifying generic markets
Both of the above
None of the above
12
It is RARE for a completely NEW product to enter the market and be successful.
False
True

POB Marketing Concepts Flashcards | StudBud