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First Half of Marketing: The Core, 6/e Flashcards | StudBud
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First Half of Marketing: The Core, 6/e
First Half of Marketing: The Core, 6/e
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#Marketing #GCU
Flashcards
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Questions
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Answers
1
Which is NOT one of the "4 Ps" of the marketing mix?
promotion
profitability
place
price
2
Two key elements in deciding how to collect marketing data are __________ and __________.
terms; constraints
concepts; methods
concepts; notions
constraints; hypotheses
3
Relatives and friends whom the consumer trusts are known as _____ sources of external info.
public
relational
personal
marketer-dominated
4
Which of the following is a consumer demographic segmentation variable?
personality
region
needs
gender
5
People in finance & HR departments traditionally operate at what organizational level?
corporate level
top management level
strategic business unit level
functional level
6
A business market is also referred to as
an industrial market.
a corporate market.
a transactional market.
a reseller market.
7
Another name for an e-marketplace is a(n)
E-place.
E-xchange.
e-hub.
e-trade.
8
The NAICS provides common industry definitions for
Canada, England, Australia.
Canada, England, and the United States.
North America, Central America, and South America.
Canada, Mexico, and the United States.
9
Those behaviors that result from repeated experience and reasoning is referred to as
psychosocial edification.
wisdom.
acculturation
learning.
10
Trade of things of value between buyer and seller so that each is better off after the trade is
financial remuneration
exchange
marketing
countertrade
11
A potential showstopper for Life is Good t-shirts, sold since 1994, is likely to be
lack of advertising on television.
cannibalization of the company's existing shirts.
finding ways to keep ahead of the hundreds of apparel firms.
lower profit margin due to added expensive materials costs.
12
In the Maslow hierarchy of needs, needs basic to survival and must be satisfied first are
safety needs.
social needs.
physiological needs.
self-actualization needs.
13
Which one of the following is a value that would be commonly held in the United States today?
group welfare
tradition
individualism
nostalgi
14
The prescribed penalty for agents of foreign governments found guilty of economic espionage is
up to 15 years in prison and fines up to $500,000.
25 years in prison and a $10 million fine.
permanent expulsion from the United States.
life in prison with possibility of parole after 25 years.
15
Components of a consumer's income consist of
sales taxes, income taxes, and property taxes
gross, disposable, and discretionary components
inflationary, recessionary, and depressive economies
salaries, taxes, and assets
16
3M's place strategy in its marketing program made it convenient for who to buy their products.
college students only
office workers only
college students and office workers
teachers only
17
The reverence that Japan shows towards its elderly is an example of that nation's __________.
religion
customs
beliefs
values
18
What percentage of all consumer conversations about brands happens online?
40 percent
20 percent
10 percent
30 percent
19
Region and city size are both variables used to employ __________ segmentation.
demographic
district
behavioral
geographic
20
Women make what percentage of new-car buying decisions?
80 percent
60 percent
15 percent
45 percent
21
What is the marketing term for consumer ranging from age 80 years or 8 months?
a target market
ultimate consumers
situational buyers
primary buyers
22
The first stage in the organizational buying decision process is
antecedent states.
information search.
alternative evaluation.
problem recognition.
23
Marketing researchers use tracking studies immediately before an upcoming film's release to
select the best geographical location for movie's premiere.
identify factual errors or inconsistencies in the storyline.
forecast a movie's opening weekend box office revenues.
nominate specific actors or actresses for industry awards.
24
A(n) __________ is a legal entity that consists of people who share a common mission.
SBU
department
market
organization
25
The moral principles and values that govern the actions & decisions of an individual or group.
religion
social norms
cultural values
ethics
26
Why did Dell, Inc., embark on a global growth initiative?
U.S. sales had decreased.
Dell was recently purchased by Lenovo, a Chinese competitor.
Fewer restrictions in computer technology outside the US.
Emerging economies offered significant growth potential.
27
Services contribute how much to the U.S. gross domestic product as compared with goods?
services contribute about twice as much
services contribute about one quarter as much
services contribute about half as much
services contribute about the same
28
The company name Zappos was chosen because it
inferred how quickly you could purchase the product.
contained letters from the names of the three founders.
conveyed in Spanish the type of product sold.
was the founder's family name.
29
All of the following are roles in a buying center EXCEPT:
deciders
influencers
specifiers.
buyers
30
What do a security guard, a plumber, and a management consultant have in common?
They never use off-peak pricing.
They are all equipment-based services.
They are all tangible services.
They are all people-based services.
31
There are seven commonly used organizational buying criteria. One of them is
senior management directives
promotional incentives
warranties and claim policies
longevity
32
A graph displaying consumers' perceptions of product attributes in two dimensions is
perceptual map.
perception matrix.
growth-share matrix.
market-product grid.
33
From its inception, where did the creator of Chobani, Inc., want to place Chobani yogurt?
in both farmer's markets & major organic grocery stores
the organic foods section of major grocery store chains
the dairy case of major grocery store chains
in warehouse club stores like Sam's Club or Costco
34
Box A represents an organization's alliances with
shareholders.
other organizations.
customers.
suppliers.
35
Which of the following statements about marketing is most accurate?
Marketing requires an innate sense of creativity.
You are only a marketing expert only if you've made a sales.
Marketing is nothing more than common sense.
You are already a marketing expert because as a consumer.
36
Which of the following terms best describes the marketing concept?
competition-oriented
production-oriented
consumer-oriented
sales-oriented
37
All of the following retailers are principal or direct competitors to Lands' End EXCEPT:
Amazon.com
Pierre Cardin
Target
Sears
38
The form of competition where just a few companies control the majority of industry sales.
an oligopoly
cross-market competition
pure competition
a monopoly
39
An organization's foundation can be broken into three key elements:
bus. definition, long-term goals, & short-term objectives.
products, services, and ideas.
core values, mission/vision, and organizational culture.
board of directors, top management, and stakeholders.
40
The prominent global market-entry strategy among small- and medium-sized companies is
licensing.
direct franchising.
direct exporting.
joint venture.
41
The Apple II, Macintosh, iPod, iPhone, and iPad are all examples of Apple's commitment to
new product development
using renewable resources
social responsibility
sustainable procurement
42
Which of the following product or service is an example of a low-involvement purchase?
a vacation to Italy
Biolage shampoo
membership into a local country club
a Trek bicycle
43
All of the following are market segmentation strategies EXCEPT:
one product, multiple market segments.
build-to-order.
multiple products, one segment.
multiple products, multiple market segments.
44
All of the following are idea generation methods EXCEPT:
a mail survey.
an individual interview.
trend hunting.
a focus group.
45
Organizations that develop similar offerings, when grouped together, create a(n)
sector.
conglomerate.
industry.
merger.
46
Which of the following types of firms would be most likely to use a global marketing strategy?
transnational
multidomestic
multinational
multicountry
47
A marketing strategy to increase sales of current products in current markets is referred to as
market penetration.
market development.
marketing synergy.
product development.
48
Environmental trends arise from all of the following forces EXCEPT:
geographical
economic
regulatory
competitive
49
An external search for product information is likely to occur when
the cost of gathering information is low.
review of past experience provides adequate information.
the risk of making a wrong purchase decision is low.
the item is frequently purchased.
50
With respect to distribution, shopping products are available
at an extremely small number of outlets.
by special order from the manufacturer.
at relatively few outlets.
at a large number of selective outlets.
51
Marketing drivers are used with which of the four Ps?
product, promotion, people only
product features only
product, price, place only
product, promotion, price, and place inclusively
52
All of the following are examples of stakeholders EXCEPT:
competitors
government
suppliers
shareholders
53
By 2050, the world's population is expected to be
9.6 billion
7.9 billion
5.7 billion
6.1 billion
54
Another term for a gray market is
mature marketing.
equivalent exporting.
parallel importing.
back-channel market.
55
Ultimately, ethical choices are based on
societal culture and norms.
chance and opportunity.
the personal moral philosophy of the decision maker.
business culture and industry practices.
