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MC 2
Two types of MC...
What tools are best for persuading?
MC 2
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1
What tools are best for persuading?
Sales promotion and direct marketing
advertising and sales promotion
Sales promotion and personal selling
Personal selling and direct marketing
2
Two types of MC...
planned and nonplanned
planned and well planned
non of the above
planned and unplanned
3
Which is NOT a strategy within the strategy configuration?
Frequency
Direction
Communation
Modality
4
What is the most important thing when selecting media?
consider impact
Consider budget
consider audience
consider communication
5
Which is the four MC strategies?
configuration, commincation, audience, platform
Positioning, audience, platform, configuration
positioning, audience, commincation, configuration
6
What is a recents shift in focus regarding advertising?
A shift from mass to personalised
A shift from personalised to mass
non of the above
7
GRP is a measurment of ..
How many people react?
how many people are reached?
How many people are interested?
How many people are aware?
8
Which is NOT a strategy for MC?
Platform
Configuration
Communcation
Positioning
9
What are the three factors for media planning?
optimization, schedueling, selection
non of the above
schedueling, selection, combinations
selection, messege, media choice
10
What is the role of advertsing?
influence behaviour
Bulid brand values
all of the above
change perseption
11
What is the three brand elements?
externalties, internalites, cost
Intrinsic, extrinsic, brand relationship
non of the above
external, internal, communation
12
Opinion former is..
all of the above
consumer
a peer
knowledgeable in their field
13
Which one of the following is not a force of direct marketing?
changing buyer lifestyles and expectations
Advances within market commnication
Tecknological advances
orgaanisational expectations
14
How can media be devided?
DRIP
POEM
SIT
TAM
15
What is the two perspectives of brand equity?
Brand quality perspectives and communcation perspective
non of the above
Financial perspectives and consumer perspective
all of the above
16
Which of the following is NOT a form of personal selling?
order getter
order supervisor
order collector
Order taker
17
What are some newer feature with social media?
Speed efficency
all of the above
interactivity, personalisation
Mobility
18
RSS
really simple structure
Really simple syncronices
Really simple syndcation
really simple sources
19
What could be a disadvantage of IMC?
non of the above
lower costs and less commincation
Higher cost and faster centralisation
Informity, encourage centralisation
20
Which one of the following is a form of direct marketing?
A complementary tool
brand vehicle
sales channels
Primary differentiator
21
What are the aspect when contructing a brand?
All of the above
Brand relationsship
Instrinsic
Exsintric
22
MC is a subset of marketing?
false
True
23
Which tool has lowest cost and highest credibility?
advertising
Personal selling
Public relations
direct marketing
24
How can you chose media?
non of the above
TAM, DRIP, SIT
MTR, STI, TAM
MRT, SIT, TAM
25
What are the different classifications of media?
Class, type, vehicle
class, medium, classification
class, concept, vehicle
Class, vehicle, media
26
What is the three key elements in MC?
Media, messege, tools
Media, messege, audience
Messege, tools, audience
27
If you want to persuad (DRIP) which tools are perferable?
Sales promotion, direct marketing, personal selling
Advertising and public relations
Sales promotion and personal selling
Direct marketing
28
How do you calculate GRP?
Reach*relevance
reach*awarness
Reach*frequency
Reach*aktivity
29
Which is NOTOptimizing inclueded in media planning?
Sender evaluation
Schedueling
Selection
Optimising
30
How many squats can Ala make?
0
countless, she has an ass of stone!
2
1
31
Internet is a medium
false
True
32
What are an example of a force that influence direct marketing?
Organisational expectations
Changes in buying expactations
all of the above
Technological advances
33
Which is NOT a class of media?
out-of-store
Tv
digital
Broadcast
34
What is an exampel of Co-branding?
Apple-nike
all of the above
Marabou-Daim
HH-renaut
35
TAM
Technology awarness model
Technology acceptence model
Theory aimed messege
36
What is IMC?
Interactive MC
Intergrated MC
Interesting MC
Important MC
37
What is an example of low involvment purchase?
Car
Computer system
Toothpase
Printer
38
What is the purpose of public relations?
Bulid and maintain brand image
build substantial communication
increase revenue
39
What influence your choice in messege, media and tools?
Target audience
task choice (DRIP)
40
What is a platform?
an aspect associated with a messege design
A strategic theme to anchor the brand
a way of empasizing the commincation structue
non of the above
41
How many tools have been presented in the course?
5
4
3
6
42
Which is NOT an exapmples of media planning concepts?
Frequency
All of the above
Reach
GRP
43
What strategy does push, pull and profil belong to?
Positioning
Platform
Audience
Configuration
44
How can you classify media?
all of the above
Type, vehicle, class
POEM
Conventional, traditional, new, digital
45
What is the linear model of commincation?
non of the above
A part of the MC universe
A basic model for mass commincation
a model for detaljed commincation
46
MRT
Media theme theory
Media relevence theory
Media reaction theory
Media richness theory
47
What could be an advantage of IMC?
higher quality of communcation
More communication and higher costs
Lower costs and clearer positioning
non of the above
48
Media fragmentation is increasing!
true
false
49
What purchase involves high low involvement and low thinking?
Self-satisfactive
habit
Affective
Informative
50
Which of the following is not a c in tools..
convinience
Credibility
control
cost
51
Which is not a part on the MC context?
External
Internal
Market
Commination
52
Accodring to FCB-grid, what decision requires high feeling and high involvment?
Habit
Informative
Affectice
Self-satisfactive
53
What is the three strategies for audience strategy?
Pull, push, participate
Pull, push, punish
Pull, push, profil
Pull and push
54
Which is the pillars in IMC?
communcation, centralisation, results, cost
Non of the above
communcation and cordination
Stakerholders, content, channels, results
55
Which model is not used for evaluation of Media?
SIT
MTR
MRT
TAM
56
What should be intergrated in IMC?
all of the above
communcation tools, messege
relationships
Development, tecknology, employees
57
How do you classify social media?
Self-presentation, self-disclosure
All of the above
Self-presentation, self-awarness
Self-presentation, selfish
58
Which tool has highest cost and lowest credibility?
Advertising
Public relations
Direct marketing
Personal selling
59
Conversation based approaches of MC is...
annoying
Interrupting
audience contributed
attention seeking
60
A good messege most be..
non of the above
audience adapted
Well defined
Balanced between emotion and function
61
What is the task of MC?
MIT
TAM
APA
DRIP
62
What is the purpose of the MC univers?
Engage audience
Boost commincation
Increase revenue
63
Internet is a tool
false
True
64
Which is not a part of the adoption process?
Decision
Innovation
Knowledge
Persuasion
65
MC goals most be...
SMART
FUN
ADAPT
non of the above
66
What does R in DRIP stand for?
Remind
Reinforce
Recognice
67
What is the basic brand domains?
emotional and distinctive
Emotional and funcional
funcional and sensetive
non of the above
68
Which are the pillars in IMC?
Stakeholder, Content, channels, results
Communication, content, channels, results
Non of the above
Stakeholders, communcation, marketing
69
Marketing strategy is part of the corporate strategy?
False
True
70
What purpose does P in DRIP have?
Persuade and encourage purchase
Perspective
Position and educate
Position and persuade
71
How is social media generated?
owned, created, developed
all of the above
Non of the following
Owned, controled, developed
72
ESP?
Empasised selling proposition
Emotional selling propositon
Engaged selling proposition
73
SIT
Social indicating theory
non of the above
Social interest theory
Social interactive theory
74
What is the purpose of MC mix?
change behaviour and encourage purchases
Increase total revenue
Increase internal communcation
Develope and maintain brand values and change behaviour
75
What is important regarding brand domains?
non of the following
communication and function
emotion and finance
Emotion and function
76
what is a good messege a mix of?
emotion and function
Emotion and information
information and communcation
communication and emotion
77
USP?
Unique selling proposition
Unbelivable selling proposition
Underlying selling proposition
