SEM I - Obj. 1.01-1.05 Review

Approx 85% of season ticket holders live/work w/in 2 hrs of venue. What factor motivates them?

A characteristic of an event is that it is produced and consumed...???

Which marketing activities involve writing press releases organizing news conferences?

A unique characteristic of the sports industry is that it seeks to attract markets that...?

Which persons help create the excitement and enthusiasm that make the games what they are?

Jason trained for a marathon and was happy when he finished in record time. What motivates him?

Sarah works out 3 X a week to maintain a healthy lifestyle and to catch up with friends. Why?

Which is a characteristic of the sport/event industry?

For a sports organization, which marketing activities involve responsibility for licensing?

A person responsible for matching up corporations with events that reach target market, is in?

Wrigley Field has earned the reputation as one of the best place to watch an MLB game. This is?

What are most sports/events products classified as?

One characteristic of event marketing involves promoting and selling which product/service?

Promoting and selling an intangible product that is immediately consumed and cannot be resold

One of the main differences between pro and amateur athletes is that for the pros it is often?

Which is an example of promoting a sport event?

Because the outcome is uncertain, many fans attend sporting events b/c of what reason?

The core benefits to customers who purchase sports products include entertainment, health, and?

Surrounding communities benefit from profession sports teams by what?

Estimated income generated by sales tax, parking fees, and food service tax from concert is?

When a pro expansion team is established in a community, what economic impact may occur?

If you make it to the state championship game last year, but didn't make playoffs this year?

Ryan loves sports! He plays in several leagues and likes to win. Why does he participate?