Entrepreneurship Chapter 6

Component of the marketing mix that involves the methods used to get products to customers

Getting a product to the market in a timely manner is an important component of distribution

Storing products in warehouses at various points through the channels of distribution

Newspaper advertising

People/businesses that move products between the manufacturer and the consumer are _____

Which of the following distribution options does the manufacturer NOT get involved in selling?

Most manufacturers sell directly to customers.

Most small businesses would be wasting their money to advertise in a national magazines

__________ are the physical characteristics or capabilities of the product or service

__________ buying decisions are based on the logical reasoning of customers

A direct channel moves the product directly from the __________ to the consumer

Using the telephone to promote your product is called phishing.

One similarity between advertising and publicity is that a business must pay for both of them.