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Sports Marketing State Test Review Flashcards | StudBud
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Sports Marketing State Test Review
Sports Marketing State Test Review
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1
Which of the following is NOT a way movies are marketed?
Ticket Sales
Trailers
Posters
World Premiers
2
Which of the following best defines the term "Marketing" in sports and entertainment?
Creating merchandise for a movie
Selling tickets at a stadium
Promoting a concert on social media
Organinzing a halftime show
3
True or False: Watching or Listening to an event digitally is a way that fans can be part of the audience.
TRUE
FALSE
4
What is one way to NOT measure the success of an event?
Fan Satisfaction
Return on Investment
Instagram Likes
Ticket Sales
5
What is Star Power?
An power-up on Mario
Star power isn't a thing
When celebrities use their fame to get special treatment
Using a famous celebrity to endorse a product.
6
What type of media would Billboards be considered?
Digital Media
Outdoor
Print Media
Specialty Media
7
Which of the following would be considered jobs in the Marketing world?
Talent Director
All of the Above
Sales
Marketing Director
8
Radio is considered what type of media?
Social Media
Broadcast Media
Pring Media
Digital Media
9
In the marketing mix for a sports team, which element involves determining the best pricing strategy for tickets?
Product
Price
Place
Promotion
10
When creating a Marketing Plan, what should be the first thing on your plan?
SWOT
Introduction
Executive Summary
Goals
11
True or False: Door-to-Door sales is an example of Personal Selling.
TRUE
FALSE
12
What is Demographic Segmentation?
The age, race, income, of the target market?
The values and beliefs of the target market
A random group of people who like the product
Where in the world the target market lives
13
What type of media is found on the Tv's in the electronic section at Walmart?
Digital Media
Specialty Media
Social Media
Print Media
14
Which of the following doesn't belong in a Marketing Plan
Goals
Media Strategies
Target Market Identification
Promotional Offers
15
What are the three corners of the event triangle?
Event, Sports, Music
Fans, Event, Sponsors
Fans, Sports, Music
Event, Money, Marketing
16
Which of the following is an example of a marketing activity meant for the off-season of a team?
Organizing a preseason training camp
Hosting a championship parade
Launching a new merchandise line
Promoting season ticket packages for the next year
17
What is an example of an exchange in the event triangle?
Fans providing funding to sponsors
Events creating a space where fans and sponsors can interact
Fans watching an event from their TV
Sponsors giving money away to fans
18
Which Section of the event triangle would "Signature Shoes" fall under?
None
Sponsors
Event
Fans
19
True or False: Merchandising products DOESN'T allow a fan to enhance their experience.
FALSE
TRUE
20
What is the "Target Market"?
Where you can buy bow and arrows
A specific group of people that marketing focuses on
The entire population of the world
The amount of money a company wants to make
21
True or False: Printed News articles are a form of Public Relations
TRUE
FALSE
22
True or False: Ticket Sales fall under "Event" in the Event triangle
FALSE
TRUE
23
What is Geographic Segmentation?
A random group of people who like the product
The age, race, income, of the target market?
The values and beliefs of the target market
Where in the world the target market lives
24
Which is a source of "At-Home" entertainment distribution?
Watching re-runs
Attending Live
YouTube
Not watching at all
25
What is the primary reason for incorporating marketing into the business plan?
To recruit star athletes
To host press conferences
To increase team performance
To generate revenue
26
What does SWOT stand for?
Strengths, Weakness, Opportunities, Threats
Sell, Wait, Offer, Trade
Strengths, Weakness, Offers, Trades
Sales, Writing, Opportunities, Transactions
27
What is one of the goals of sponsorships?
Create new products
Find more sponsors
Build Customer Relationships
There are no goals
28
What is a common marketing strategy utilized for the promotion of a new movie or album?
Hosting Press conferences
Conducting world premieres
Organizing halftime shows
Distributing player trading cards
29
What is not an advantage of Print Media
High Engagement
Small Audience Reach
Accessibility
Less Competition
30
What are the goals of Promotions?
Inform, Sell, Renew
Inform, Pursuade, Remind
Sell, Sell, Sell
Pursuade, Review, Invite
31
Which section of the event triangle would "Concessions" fall under?
Sponsors
Event
Fans
None
32
Which of the following is not a major goal of Sponsors?
Create Rewards Programs
Increase Sales
Increase Awareness
Develop Image
