Quiz MKTG 2500_1

Question 1

Which amongst the following forum does NOT participate in collaborative consumption?

Accepted Answer

starbucks

Question 2

Which of these may NOT be termed as &#x27;atmospherics&#x27; in retail marketing?

Accepted Answer

Choice of food in a restaurant.

Question 3

The following forum (in Canada) has been prominent in encouraging lateral cycling

Accepted Answer

freecycle.org

Question 4

Which of these concepts is related to strong customer service experiences?

Accepted Answer

Relationship Marketing

Question 5

In the past 100 years (pre 2000s), how many times did Pepsichange the look of its bottles/can?

Accepted Answer

10

Question 6

Which of these factors may affect consumtion pattern?

Accepted Answer

Smell, Temperature, Decor, Available options

Question 7

Which of these companies do NOT involve in social shopping?

Accepted Answer

Amazon

Question 8

Which amongst the following may be termed as a shopper who views shopping as a fun social activity?

Accepted Answer

Recreational Shopper

Question 9

According to research, which of these is the most anxiety provoking and least satisfying retail consumer experience?

Accepted Answer

Buying a car

Question 10

TQM, acomplex set of management procedures aimed at reducing errors and increasing quality dates back to

Accepted Answer

Japan

Questions 10