Advertising

Trying to get people to take action because everyone else is.

Showing how a product is unique from another product.

Ordinary, every day people can be special if they purchase their product.

Making a consumer feel happy and sad at the same time, appealing to people’s emotions.

Visual part of ad, the feeling that the advertiser wants the reader or viewer to associate with the product

Associates products with virtue words or images. Examples are “Made in America” or “ All Natural”

Specific facts such as cost, what it is made of, how it works.

Which of the following is NOT a purpose of media?

Recommendation by a celebrity or authority figure

What advertisers say about the product.

Associating a competitor’s product with a negative image.