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International marketing Flashcards | StudBud
International marketing
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Why is this ad targeted to the Japanese audience (considering the 5 dimensions)?
A
PDI is high, because there are famous people in the ad
B
IDV is low, because there are multiple athletes in the ad
C
UAI is low, because they use Japanese letters
D
MAS is low, because there are as many women as men in the ad
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