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MEEC Chapter 5
MEEC Chapter 5
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Meetings, Exhibitions, Events and Conventions 5th Edition Chapter 5 Exhibitions and Trade Shows
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
The general services contractor is also known as an official exhibit service contractor or decorator.
True
False
2
A risk management plan does all but which of the following?
Provides procedures to identifypotential risk
Determines the potential danger asituation may cause
Assesses each risk
Provides risk mitigation steps tominimize the potential costs
3
Trade fairs began in:
Africa
Panama
United States
Europe
4
According to the text, when did trade fairs historically begin?
victorian era
biblical times
medieval times
civil war era
5
Trade fairs were an opportunity for craftsman and farmers to bring their products to to sell them for survival
False
True
6
The standard booth most trade show floor plans in the USA are a 12-foot by 12-foot grid or an 8-foot by 12-foot grid
False
True
7
Consolidation Shows are open to both industry buyers and the general public.
False
True
8
Factors that an exhibition company considers about the trade show venue are location cost and the ideal attendance
True
False
9
Public exhibitions do not require much promotion to be successful, because exhibitors bring in their own audiences.
True
False
10
In a B2B show, the attendee tends to be local and tickets tend to be purchased on-site
False
True
11
Which of the following is not an example of a consumer show?
CentralFlorida Home and Garden Show
TheMichigan Golf Show
All are examples of a consumer show.
TheKansas Sports, Boat and Travel Show
12
RFID stands for:
Radio Free International Database
Radio Frequency Identification
None are correct
Rural Free International Delivery
13
Which booth type is made up of four or more standard booths back to back with aisles on three sides?
Island
Standard
Peninsula
Inline Exhibit
14
What is the most common form of marketing an exhibition
direct mail
phone calls and text
online advertising
Advertisingin a trade publication
15
Tradeshows are ideal for introducing new products or concepts.
True
False