Which of the following is an example of a celebrity being used as an "expert" endorser?

A professional bowler endorsing a brand of bowling balls

Why are people more likely to buy products that celebrities endorse?

People want to be associated with celebrities

In which situation might a celebrity endorser have a negative effect on a product?

Does something inappropriate or illegal

Which is a TRUE statement about using celebrity sports figures to endorse products?

All types of businesses use well-known athletes

Why must companies that use endorsers follow the rules & guidelines established by the FTC?

Endorsements are a form of advertising

Companies seriously consider the benefits before hiring a celebrity endorser because..

Using celebrities can be extremely expensive

Which of the following is an example of a celebrity promoting a service?

A professional golfer endorsing a credit card

Which of the following is an example of a celebrity endorser?

A well-known person promoting a product

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Duplicate of SEM: Play the Name Game - Endorsement Quiz

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Answers

1
Which of the following is an example of a celebrity being used as an "expert" endorser?
A well-known actor endorsing a brand of breakfast cereal
A professional golfer endorsing a brand of pain medication
A professional bowler endorsing a brand of bowling balls
A popular actor endorsing a brand of tennis racquets
2
What does one FTC regulation prohibit businesses from doing with celebrity endorsements?
Reprinting advertisements
Rewording statements
Using exact quotations
Including photographs
3
Why are people more likely to buy products that celebrities endorse?
People want to contribute to a celebrity's income
Celebrities endorse only the best products
Celebrities endorse products that everyone needs
People want to be associated with celebrities
4
The most commonly used type of endorsement involves paying a celebrity to...
Wear a certain brand of clothing
Use a brand of equipment
Appear at an event
Advertise a product
5
If an endorsement features a celebrity wearing a watch, then the celebrity must be...
Told what to say
An actual user
A qualified expert
Paid to appear
6
Athletes are often considered to be particularly effective promoting products related to their
background
education
sport
lifestyle
7
In which situation might a celebrity endorser have a negative effect on a product?
Loses a major tournament to another athlete
Retires from sport or entertainment career
Does something inappropriate or illegal
Appears in ads for other types of products
8
Why do large fund-raisers and major sporting events often invite celebrities to participate?
To provide entertainment
To sell concessions
To increase attendance
To make donations
9
Which is a TRUE statement about using celebrity sports figures to endorse products?
All types of businesses use well-known athletes
Service businesses do not use sports figures
Only retailers use celebrity endorsers
Celebrities only endorse tangible products
10
Why must companies that use endorsers follow the rules & guidelines established by the FTC?
Celebrities may limit competition
Businesses need permission to use celebrities
The FTC regulates television
Endorsements are a form of advertising
11
One of the problems of using celebrity endorsers who are very well known is that they often..
Reinforce the product
Lower the quality of the product
Add to the cost of the product
Overshadow the product
12
A celebrity appearing in a commercial for a soft drink while wearing a brand of clothing is...
Cross-promotion
Team-building
Personal selling
Public Relations
13
What must a celebrity endorsement ALWAYS reflect?
Findings of the business
Experiences of most customers
Beliefs of other advertisers
Honest opinion of the endorser
14
A celebrity paid to use & discuss a product's effectiveness during a lengthy TV commercial is..
conducting a sales presentation
giving an interview
providing a personal observation
giving a testimonial
15
Companies seriously consider the benefits before hiring a celebrity endorser because..
Using celebrities could be mostly deceptive
The use of celebrities could potentially be illegal
Using celebrities can be extremely expensive
The endorser could be controversial
16
Which is an example of a celebrity endorsing an event simply by being associated with it?
Attending a grand opening
Saying a tournament is great
Appearing in a print ad
Cheering for a basketball team
17
Which of the following is an example of a celebrity promoting a service?
A popular comedian wearing a brand of athletic shoes
A former boxing champion advertising gas grills
A professional golfer endorsing a credit card
A famous actress recommending exercise equipment
18
Which of the following is an example of a celebrity endorser?
A college student posing for a print ad
A publicist writing advertising copy
A well-known person promoting a product
A business owner appearing in a commercial
19
One of the benefits of using celebrities to endorse products is that the celebrities...
Are always available
Attract attention
Work for free
Are well informed
20
Why do some businesses pay college & high school teams to wear a manufacturer's clothing?
To make positive statements
To give testimonials
To serve as spokespersons
To influence other students

Duplicate of SEM: Play the Name Game - Endorsement Quiz Flashcards | StudBud