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Recap on half term test
Recap on half term test
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Marketing: Market Research
Flashcards
24 cards
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Practice quiz
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Questions
24
Answers
1
Which Is An Example Of Geographic Segmentation?
Prefers Beverages Without Sugar.
Marathon Runner.
NBA Cheerleader.
N.C. Mountains.
2
Why is market segmentation important?
Offers more employees to a company
More likely to be more successful in marketing campaigns
Reduces the risk of an unsuccessful campaign
Gives more job opportunities to the unemployed
3
What is market segmentation?
Dividing an entire market up into different product segments
Diving a market up into different customer segments
Dividing a market up into different employee segments
Dividing a market up into different managing segments
4
Summarise Motivation.
Encourage others to do their worst
Encourage staff to make money
Is when you want to do your best at work
Getting paid
5
Motivation is important to managers because ...
Itexplains the differences in perception.
Itexplains the difference between attitudes and personality.
Employeescannot use it effectively.
It contributes significantly to highperformance.
6
Involves data being collected by the researcher since the dtaa does not currently exist.
Primary research
Secondary research
Desk research
Third-degree research
7
Low staff motivation is likely to lead to low
Levels of staff turnover
Levels of absenteeism
Lower recruitment costs
Levels of productivity
8
Collection and interpretation of statistical and numerical data for market research purposes
Quantitative research
Field research
Qualitative research
Desk research
9
A key difference between qualitative and quantitative market research is
Quantitative research can be statistically analysed
Quantitative methods require a large sample size
One requires primary research, the other secondary
Qualitative methods require a large sample size
10
What is an example of demographic segmentation?
Occasions
Social or economic status
Neighborhoods
Opinions
11
Which of the following is NOT a source of secondary data?
Company annual reports
Specialist publications
Observations
Government publications
12
True or False: Motivation leads to high staff retention.
True
False
13
Which Is An Example Of Psychographic Segmentation?
Marathon Runner.
N.C. Mountains
Prefers Beverages Without Sugar.
NBA Cheerleader.
14
How can market segmentation be done?
By defining consumers in different types of segmentation
By giving raises to employees
By promoting the employees
By offering more openings for jobs
15
Focusses on the comments, suggestions and opinions of respondents.
Quantitative research
Qualitative research
Shareholders research
Quarterly research
16
Market segmentation is a way of.....?
analyzing a market to create a target market.
analyzing a market by specific characteristics.
17
Data being collected by the researcher since the data does not currently exist.
Clustering
Segmentation
Analysis
Market reasearch
18
The role of marketing research is unlikely to serve which following purpose?
Analyse customer reactions to new products
Establish lowest cost suppliers
Enable marketing strategies to be improved
Provide up-to-date information
19
Primary data can be obtained from....
Less time consuming to produce as it already exists
It is specific to the nature and purpose of the research
It costs less to obtain
The data is less costly to produce as it already exists
20
Using data and information that has already been collected by another party (already exists)
Secondary sampling
Primary research
Secondary research
Field research
21
What is Self Motivation?
How an individual continues their drive
How and individual recognizes and understands concepts
How an individual views life
How an individual monitors others outside there self
22
Which Is An Example Of Behavioral Segmentation?
NBA Cheerleader.
Prefers Beverages Without Sugar.
N.C. Mountains.
Marathon Runner.
23
Using data that has already been collected by another party (already exists.)
Desk research
Field research
24
Segmentation based on location is geographic
True
False
