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Marketing Basics
Marketing Basics
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Marketing Basics
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
What is promotion?
using forms of communication to distribute product info
determining the best way to get the company's items out
direct and personal communication with customers
2
What is Marketing-Information Management?
Another word for distribution
Gathering and using information about customers to improve
information about Bo Jackson
3
What is selling?
forms of communication to to distribute info
direct and personal communication to satisfy customer needs
ways to make fun money
4
What is the amount of money individuals have available to spend after paying for necessities?
Economic Profit
Discretionary Income
Fun Money
Profit
5
What is the simpler definition for marketing?
how to sell a product
Creation and maintenance of satisfying exchange relationship
dealing with the businesses finances
exposing your brand
6
What is product/service management?
Designing and developing new or improved products
distributing information
direct and personal communication
7
What is pricing?
determining the value or cost of a good or service
developing new products
direct and personal communication
8
What is Distribution?
best way to get products or services to customers
designing products
the price of a good
9
What are the 4 P's of the marketing mix?
Product, People, Production, and Population
Product, Place, Price, and Promotion
Market, Product, Store, and Customer
Pork, Pills, Pine cones, and People
10
How many core standards of marketing exist?
3
6
a few
5
