Segmentation is about converting

Heterogeneous markets to Homogeneous markets

Brand and commodity are different because

Brands are where the source of the provider can be identified

Marketing is a process which finally aims at ________

The satisfaction of customer needs

Product management is a part of marketing because

Products cant be created without understanding the needs of the customers

The term marketing refers to _______

A philosophy that stresses customer value and satisfaction.

Both an “art” and a “science”

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Segmentation

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Questions 17

Answers

1
A brand cannot be sold to every potential customer because
Too much competition.
All of the above
Not all individuals have similar needs.
limited marketing resources (time and money).
2
The end result of segmentation is a target market?
True
False
3
Segmentation helps us answer two fundamental questions about brand communication
Who and what?
When and what?
How and when?
Which and Who?
4
Segmentation is about converting
Heterogeneous markets to Homogeneous markets
Homogenous markets to Heterogeneous markets
5
It is wise for a marketer to sell his brand to every single potential customer
False
True
6
Marketing Course + Communication Course is the best suited for
Customer Management
I would rather waste my time dreaming
Brand Management
Product Management
7
We should change our segmentation strategy when uncontrollable factors force us to do so
False
True
8
Brand Management is all about ___________________
Communicating Value
Delivering Value
Creating Value
None of the above
9
The easiest from of segmentation is __________________
Demographic Segmentation
Psychographic Segmentation
Behavioral Segmentation
Geographic Segmentation
10
Brand and commodity are different because
Commodities are known for their distinct design, unlike brands.
Commodities are always associated with a specific company.
Brands are typically less expensive than commodities.
Brands are where the source of the provider can be identified
11
Marketing is a process which finally aims at ________
Selling products
The satisfaction of customer needs
Profit-making.
Production
12
"Value" in marketing is always in the form of ________
Product or Service
Price
Brand
Raw Materials
13
Product management is a part of marketing because
Because marketers are in love with the products that they sell
Products cant be created without understanding the needs of the customers
Production can be outsourced to the third party
Products cannot be sold without the help of marketers
14
The term marketing refers to _______
Sales Planning, Strategy and Implementation
A philosophy that stresses customer value and satisfaction.
Advertising, Sales Promotion, Publicity and Public Relational activities
A new product needs ideas, Developments, concepts and improvements
15
_____ is the father of Modern Marketing.
Virat Kholi
Philip Kotler
Abraham Maslow
Peter Drucker
16
Sachet marketing was designed to specifically target the '___________ market'.
All of above are false
Bottom of the pyramid
Top of the pyramid
Mid-point of the pyramid
17
Marketing is _______
Selling
Both an “art” and a “science”
An art
A Science

Segmentation Flashcards | StudBud