Bus 101 Midterm 2

The creators of the car wanted to let people go fast. This intention is -

The person and their behaviors are the main sources of data for Marketers

Which of these is not one of the three V's of big data?

What does Cache do?

Which type of attack hacks the human?

Together, cookies can be USED to form an identity

Which of these is an example of variable rewards?

Which one of these is NOT a component of innovation.

Emerging Technologies are unproven.

Invention is creating something Brand New.

As a medium a computer allows you to see or feel things you couldn't before

Third party data is very high quality data that should be sought after

Which one of these is a question Marketers ask?

Business Intelligence/Analytics is the name of the department that gives meaning to big data

What are the driving forces of Innovation?

The Theoretical Maximum means the design is still experimental.

Which of these are components of a technology audit

Correlation = Causation

Data Mining is a completely automatic process

As a social actor, a computer will befriend you on social media

First Party data is acquired directly from other companies

Association is linking items to a timeline based off of other events

Captology is the use of computers as a persuasive technology

Which type of attack could be used to re-route money transfers?

Sensors are source of Big Data

Marketing Analysis is about analyzing the execution of your marketing strategy

Information Privacy secures a users identity

Base Technologies are unproven...

In site re-targeting, I would be shown an ad for a page I previously visited

Cookies can uniquely identify you

Information Security safeguards a users authorization

Big Data is Structured

Classification is the categorization of an item into different classes

An innovation will spread quickly if...

Key Technologies are unproven to work, but they have potential.

Big Data means better information

The middle of the technology life cycle is the Dominant Standard.

As a tool, a computer can perform

What is the biggest threat to information security

Business Analytics does NOT include

In single channel marketing, facebook would use my info to prescribe me ads

Prescriptive Analytics describe

Persuasion is used to alter religion and food preference.

Which of these is not part of the functional triad

Regression is using something in the past to predict the future

In search re-targeting, I would be shown ads of an item left in my cart