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SOC 142 Exam 2
SOC 142 Exam 2
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Sociology of Popular Culture Exam 2
Flashcards
60 cards
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Practice quiz
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Questions
60
Answers
1
A group of people with relatively similar access to wealth, prestige, and power
Social Stratification
Social Class
2
As per the conflict perspective, pop culture
Contributes to body image and self esteem issues
Reinforces the ism's- sexism, racism, ageism etc.
Has mired our nation in credit card debt
Contributes to planned obsolescence
3
Which of the following is an example of the interactionist perspective in pop culture?
Subcultures such as Trekkies
Comic Con
All the answers are correct
Fan Fiction
4
Popular television communicates a view on how to interpret society, often negative.
Hypodermic Needle Theory
Bulls-Eye Model
Catharsis Hypothesis
Mean World Syndrome
5
They put their talents and exceptional qualities to work for the good of others
Celebrities
Heroes
Icons
6
In the Bulls-Eye model, this refers to the physical system through which a message is relayed
Channel
Redundancy
Feedback
Noise
7
The ability to get other people to do what you want them to do
Poverty
Wealth
Prestige
Power
8
According to the conflict perspective, tension is always characterized by violence.
False
True
9
As per the Conflict perspective, the primary motivation for designing pop culture is
Altruism
Profit
to provide an outlet for creative ideas
Risk
10
People resemble performers in action- everyone is an actor and the world is the stage
Dramaturgical Approach
Theory of Self
Impression Management
Looking Glass Self Theory
11
Popular culture remains important because it recycles myths for audience consumption
Uses and Gratifications Theory
Hypodermic Needle Theory
Catharsis Hypothesis
Mythology Theory
12
According to this theory, there is a one way "injection" of information into
Bulls-Eye Model
Hypodermic Needle Theory
Moral Panic Theory
Uses and Gratification Theory
13
Market Mavens tend to be
Experts in a specific field
People who adopt and use products early
People with diverse networks
Experts in many fields
14
An icon can be both a person as well as a thing.
True
False
15
The concept of cultural hegemony is attributed to
Antonio Gramsci
Karl Marx
Max Weber
Erving Goffman
16
The interactionist approach is a macro approach.
False
True
17
Transgressive trends that gain broad popularity are perceived as a threat to the moral order
Moral Panic Theory
Uses and Gratifications Theory
Bulls-Eye Model
Hypodermic Needle Theory
18
Each major period in history is shaped by the medium used most widely at the time. Who said this?
Pierre Bourdieu
Marshall McLuhan
Karl Marx
Max Weber
19
This duo compared American pop culture with propaganda
Cooley and Marx
Goffman and Mead
Adorno and Horkheimer
Marx and Weber
20
According to McLuhan, the electronic age cultivates the desire for nationalism and individualism.
True
False
21
Who is a gatekeeper?
Someone who opens and closes gates
Someone who controls the flow of news to the public
A fashion editor who decides which clothes are featured
A television producer who decides which show gets made
22
Opinion leaders tend to
Adopt and use products early
People with a diverse network
Be experts in many fields
Be experts in a specific field
23
According to Marshall McLuhan, the most human thing about ourselves is technology.
False
True
24
Material assets
Power
Wealth
Prestige
Poverty
25
I am not what I think I am, I am not what you think I am, I am what I think you think I am.
Looking Glass Self Theory
Dramaturgical Approach
Theory of Self
Impression Management
26
Groups that help you interpret things, events, news
Gatekeepers
Cultural Conventions
Collaborative Circles
Interpretive Community
27
Paul Revere was influential as a connector not only because of how many people he knew but also
because Paul Revere's horses were much admired & envied
because of his celebrity status
because of his business prowess
The different types of people he knew
28
A person who demonstrates great bravery someone who captures everything valued by a population
Icons
Celebrities
Heroes
Fading actors
29
We spoke about Paul Revere as an example of
A market maven
A connector
An opinion leader
An early adopter
30
Individuals whose fame is in large part generated and increased by the media attention
Celebrities
Icons
Fading actors
Heroes
31
All word of mouth communication is not equal. For example, volume makes a difference. What's Vo
Time
Enthusiasm
Number of Conversations
Reach
32
Many of our daily activities involve attempts to convey impressions of who we are
Impression Management
Theory of Self
Looking Glass Self Theory
Dramaturgical Approach
33
Collective worlds of creativity formed among friends.
Sapir-Whorf Hypothesis
Collaborative Circles
Bread or Beer Hypothesis
Cultural Conventions
34
“I” is formed by interacting with others & the self is the product of social interactions
Dramaturgical Approach
Looking Glass Self Theory
Theory of Self
Impression Management
35
According to Adorno & Horkheimer pop culture is used to invent and promote desire for
More expensive things
Using one's imaginations
New things
New and largely useless desires
36
____ are big in the interactionist approach. In fact, this word forms a part of the full name.
Values
Morals
Symbols
Norms
37
People use media to satisfy their own desires; Media does not use or influence people.
Hypodermic Needle Theory
Uses and Gratifications Theory
Bulls-Eye Model
Moral Panic Theory
38
What is hegemony?
A type of clothing
Power
Cultural dominance
Control
39
The self begins at a privileged, central position in a person’s world
The Looking Glass Self Theory
Impression Management
Dramaturgical Approach
Theory of Self
40
A person or object important as a symbol of certain beliefs or concepts
Celebrities
Heroes
Icons
41
Structured rankings of groups of people based on various criteria and characteristics
Facebook Popularity
Social Gaffe
Social Stratification
Social Class
42
Depending on who you are breaking a cultural convention might result in a -ve or +ve reaction.
False
True
43
The conflict approach takes an optimistic view of pop culture.
False
True
44
Child.n picture themselves the focus of everything & find it difficult to consider other views
Impression Management
Looking Glass Self Theory
Dramaturgical Approach
Theory of Self
45
This status is often short lived and is based on whatever values are popular at the moment.
Celebrities
Heroes
Icons
46
Taken for granted rules and agreed upon assumptions
Bread or Beer hypothesis
Sapir-Whorf hypothesis
Collaborative Circles
Cultural Conventions
47
According to this man, the religion we practice can influence the economy of a country
Karl Marx
Erving Goffman
C.H. Cooley
Max Weber
48
Consumerism is the belief that consuming goods is not economically desirable.
True
False
49
These people might have exceptional talent but that is not what they might be known for.
Icons
Heroes
Celebrities
50
Early Adopters tend to be
Experts in a specific field
People with diverse networks
People who adopt and use products early
Experts in many fields
51
What is the difference between an opinion leader and market maven?
One is rich the other is not due to their altruistic nature
One is a professional the other is not
One has a diverse network the other does not
One is an expert in one field the other in several
52
The esteem and status connected with an occupation
Poverty
Wealth
Power
Prestige
53
Marx was highly critical of religion.
False
True
54
Volume tends to impact sales more than valence.
False
True
55
Human beings live in a world of meaningful objects. Which of the following are objects?
Symbols
Things
Actions
People
56
Early adopters do what they do for all of the following reasons EXCEPT
So they can have active and passive influence on people
Because they are truly altruistic and want to help
To brag about pioneer status
Because they are consumed with consumption
57
Violent and aggressive tendencies are released by watching violent and aggressive programming
Catharsis Hypothesis
Bulls-Eye Model
Moral Panic Theory
Mythology Theory
58
What is Valence?
Enthusiastic talk
Talk which lasts a while
Positive or Negative talk
Talk that reaches a number of people
59
Market Mavens, Early Adopters, Opinion Leaders and Connectors are always professionals
True
False
60
Icons usually have a positive/successful image and sense of permanence.
True
False
