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Australian Curriculum v8 Year 8 English Unit
Flashcards
22 cards
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Practice quiz
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Host live
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Questions
22
Answers
1
What visual element informs us what the most important information is in this advertisement?
Positioning
Vectors
Size
Colour
2
Identify the language feature
Opinion - a personal thought or feeling
Rhetorical Question
Simile -two things are compared using 'like' or 'as'
Metaphor - an object or idea is represented as another
3
What is a target audience?
Existing customers who have already purchased from the company
A specific group of consumers who are interested in a product
A very large, diverse group (mass market) of people with similar interests
All of the above
4
Identify the language feature
Rhetorical Question
Emotive Language
Metaphor- representing one object or idea as another
Simile - comparing two objects using like and as
5
Identify the language feature
Ethos - trust and credibility
Is Burger King open?
Pathos - emotional appeal
Logos - facts, statistics, data
6
What is the purpose of this advertisement?
Persuade target audience to take action
Remind target audience about a product and encourage repeat customers
I want to be happy!
Increase brand awareness by informing consumers of a new product or service
7
Is the following definition a purpose for advertising?
False
True
8
Explain the colour psychology
Red is the colour of the tomatoes and represents confidence in the product
Red means love and I love tomato sauce
Red is the colour of tomato sauce
Do you put tomato sauce on gravy?
9
Identify the language feature
Logos - facts tatistics, data
Pathos - Emotional Appeal
Every 15 seconds!
Ethos - trust and credibility
10
Identify the target audience for this advertisement.
Niche Market
People of a certain age
Mass Market
People who live in Australia
11
Is this advertisement produced by a reliable source of information?
False
True
12
Who is the target audience?
People who play sports
Niche Market
Specific Gender
Existing Customer
13
Is the blue shirt an example of salience?
False
True
14
Explain the colour psychology
Blue appeals to dolphins
Blue is a calming colour that represents trust and dependability
Blue is the colour of the sky
Blue is the colour the FORD Company use
15
Identify the advertising technique
Emotional Appeal - using a story to influence consumer emotions
Social Proof - using existing customer testimonials
Promotions & Rewards - special offers and discounts
Celebrity Endorsement - hiring a famous person to sell the product
16
Is this advertisement produced by a reliable source of information?
True
False
17
Identify the language feature
Pathos - Emotional Appeal
Ethos - Trust and credibility
Hyperbole - obvious exaggeration to make a point
Metaphor- representing one object or idea as another
18
What is the purpose of this advertisement?
Increase awareness by informing consumers of a social issue
Persuade target audience to take action
Remind target audience about a product and encourage repeat customers
?
19
Identify the advertising technique
Social Media Influencer
Bandwagon Effect
Celebrity Endorsement
Composition
20
What is the purpose of this persuasive advertisement?
Uses discount codes and flash sales to persuade customers to take action
All of the above
Increase Sales
Appeals to the emotions of the target audience
21
Identify the language feature
Logos - Facts, statistics, data
Pathos - emotional appeal
Ethos - trust and credibility
I could go a bag of chips
22
Is this statement correct?
True
False
