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Marketing Concepts (iCEV Review) Flashcards | StudBud
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Marketing Concepts (iCEV Review)
Marketing Concepts (iCEV Review)
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Answers
1
Which of the following was NOT listed as a disadvantage of mobile marketing?
Variety of shapes and sizes of devices
Stores unwanted information on the device
Website navigation can be difficult
Privacy concerns on personal devices
2
The marketing mix includes place, price, positioning and promotion.
False
True
3
Research group volunteers can effectively help by doing which of the following?
Reacting as they would in the real world to price
Determining prices of products
Determining target return pricing
Being the only method of determining price
4
Which of the following is NOT an example of demographic segmentation?
Segmentation by ethnicity
Segmentation by income
Segmentation by occupation
Segmentation by location
5
What are the four marketing strategies businesses use to determine customer needs?
Product, process, place, promotion
Product, price, place, process
Product, price, place, promotion
Price, place, promotion, process
6
Targeting teenagers is an example of which type of segmentation?
Psychographic
Demographic
Aerographic
Geographic
7
Consumer Behavior Segmentation is studying people’s needs and attitudes.
True
False
8
Segmentation by Culture refers to the differences of individuals within a society.
True
False
9
A similar group of customers a company wants to attract is known as which of the following?
Mass market
Target market
Marketing mix
Specific market
10
Which of the following populations are the largest ethnic group in the United States?
Asian-American
Hispanic
African-American
Caucasian
11
Which of the following is NOT an example of sales promotion?
Coupons
Catalogs
Samples
Telemarketing
12
Marketers use MSAs for which of the following reasons?
None of these are correct
Distributing promotions to the right producers
Advertising products
Targeting consumers and launching promotional campaigns
13
Industrial marketing is also known as which of the following?
Business-to-business
Wholesaler-to-retailer
Business-to-customer
Business-to-consumer
14
Which generation is arguably the most educated?
Generation Y
Baby Boomers
Generation X
Generation Z
15
Market segmentation involves which of the following?
Segmenting the generic markets into target markets
Identifying generic markets
Collecting information to carry out marketing activities
Red and Yellow
16
Why are the “Seven Pillars of Marketing” important to marketing strategies?
Help overcome separations and discrepancies between producers and consumers
Helps companies focus on specific consumers
Are need-satisfying offerings from companies
First step to effective market segmentation
17
Psychographic Segmentation usesconsumer studies of social & psychological characteristics of different types of customer
True
False
18
Focusing on attracting and retaining customers by continually creating relevant products is known as?
Co-branding
Content marketing
Online advertising
Societal marketing
19
Which of the following is NOT a way online advertising can be purchased?
Cost per view
Cost per thousand
Cost per action
Cost per click
20
Mass markets are a homogeneous group of consumers to which producers wish to appeal.
False
True
21
Marketers look at disposable income and discretionary income when marketing to consumers.
True
False
22
Which of the following combines finding a target market and using a marketing mix?
Marketing concept
Marketing strategy
Effective marketing
. Marketing foundation
23
What is NOT a reason a new product might fail?
Appropriate channels selected
Poor positioning
Unexpected consumer reaction
Too little marketing support
24
What is NOT a type of pricing?
Value-in-use pricing
Bait pricing
Distributing pricing
Prestige pricing
25
There are how many foundations to marketing?
Five
Four
Two
Seven
26
The success of negative driven products relies on consumers __________.
Loyalty to positive driven substitute products
Negative views on products they replace
Ability to absorb risks associated with them
Fears of the consequences of not owning them
27
Which of the following is NOT one of the seven pillars of marketing?
Financing
Distribution
Selling
Economics
28
Mark goes to a department store in search of the perfect gift for his son’s birthday. Mark is which of the following?
Consumer
Marketer
Customer
Distributor
29
Effective marketing is difficult because of which of the following?
The assortment of goods is usually too large for customers
Manufacturers and retailers disagree on who is the customer
Producers and consumers are usually separated in several ways
Customers want to buy more than producers make
30
It is rare for a completely new product to enter markets and be successful.
False
True
31
Which of the following is NOT considered a trend in marketing?
Mobile marketing
Relationship marketing
Distributive marketing
Industrial marketing
