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EIM WEEK 1 Review Quiz Flashcards | StudBud
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EIM WEEK 1 Review Quiz
EIM WEEK 1 Review Quiz
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StudBud Administration
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This is the review for EIM TOPIC 1
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Which of the following is a social or economic role of business?
Innovation
All of these are correct
Wealth Creation
Providing Choice and Assortment
2
What is the PRIMARY benefit to businesses that practice social responsibility?
Recognition in the community and creating goodwill.
Greater supplier loyalty.
Decreased consumer spending and profits.
Increases in the cost of sales.
3
This term refers to the duty of a business to contribute to the well-being of society:
Social Responsibility
Industrial Responsbility
Green Marketing
Industrial Marketing
4
A method of using a resource so that the resource is not depleted or permanently damaged.
marketing
advertising
sustainability
consumerism
5
Which of the following topics will this unit cover?
All of these will be covered
Economics
Corporate Social Responsbility
Marketing
6
Actions to maintain natural resources and the environment for future generations are known as
Environmental Engineering Stratgeies
Sustainability strategies
Environmental Impact Stratgeies
Action Strategies
7
Which will
NOT
happen when a business fails to practice social responsibility?
Greater awareness of the company which will increase sales
Company profits can be negatively affected.
Negative publicity can damage the company’s image.
There could be legal consequences.
8
Marketing can benefit society by offering consumers safer and better products.
True
False
9
The application of moral standards to business decisions is known as
Sustainability
Morals
Values Based Decision Making
Ethics
10
In economic terms, more complex needs are known as
Luxuries
Wants
Necessities
Desires
11
Marketing benefits society by:
Increasing the cost of all goods sold.
Reducing employment opportunities
Creating new and better products.
Preventing business competition
12
The changing role of business may be attributed to:
All of these
Changes in Government
Globalisation and Communications revolution
Changing role of marketing
13
An argument against sustainability is that ...
It is essential for the long term sustainability of society
Business role is to generate wealth, profits and employment
The environment must be sustainaed fro future generations
3 spheres of sustainability are economy, ecology & society
14
Selling reusable grocery bags
to eliminate the use of plastic bags is an example of:
Business to Business Marketing
Industrial Marketing
Green Marketing
Consumer Awareness Marketing
15
Social problems should ALL be addressed by marketing.
False
True
