Employees that work for the company and serve your customers

Promotion includes the following?

educating customers using Ads, sponsorship, events, branding

what considerations must go into the price?

Costs, competition, value, and profits,

Globalization is about the following

International travel, mergers and offshoring of service

Physical environment means

The appearance of the lobby, the room, staff uniforms, signs

What is an example of the impact of IT on the service economy

Ordering your lunch on-line from the cafeteria

What does a good Product not include ?

add value and quality, an apple core

What are the 7 P's of Services Marketing

Product, Place, Price, Promotion, Process, People, Physical

Which of the following are the powerful forces transforming services marketing?

The Govmnt, Globalization, IT, Social Business Trends.

studbud

Services Marketing Chapter 1

14 termsStudBud Administration41 plays

To introduce the basic concepts of Services Marketing, The external environment and the 7 P's

Flashcards14 cardsFPractice quizPHost liveL

Questions 14

Answers

1
Which is not an example of process
customer service
the decor
Payment method
After sales care
2
People are ...
Employees that work for the company and serve your customers
Everyone that annoys you
Customers that make your life difficult
Not skilled, not loyal and want you fired
3
Promotion includes the following?
educating customers using Ads, sponsorship, events, branding
exaggerating the truth about your awful services
laughing at people,
tricking customers to buy from you
4
Which is not an example of Government Policies
Aging population
Increase in taxes in aviation industry for harmful gases
Foreign investors can use basic services like health care
Ban on smoking in restaurants
5
what considerations must go into the price?
Costs, competition, value, and profits,
commission, complaints, vision, percent
catalogues, computers, videos, peanuts
cheques, communication, vouchers, payment
6
Globalization is about the following
International travel, mergers and offshoring of service
Is destroying the environment
It's a conspiracy theory
Running a company without rules
7
Physical environment means
moving heavy items outside
the solar system
The appearance of the lobby, the room, staff uniforms, signs
Getting in a great workout at the gym
8
How do Business trends transform the service economy
They can buy whatever they want at Walmart
Painting the walls of the business in a rainbow
Increase shareholder value
Employees have to dress in black suits only
9
What is an example of the impact of IT on the service economy
It will always cost more to use new IT
Customers will not know how to use the new system
Flying over traffic in your car
Ordering your lunch on-line from the cafeteria
10
What is not an example of place ?
Online studies
selling travel packages through mobile apps
Visiting a bank branch
Where you put your furniture
11
What does a good Product not include ?
includes supplementary service elements like order taking
meets the customers needs
add value and quality
an apple core
12
What are the 7 P's of Services Marketing
People, Parallel, Paper, Picture, Package, Page, Pack,
Physical, Present, Partly, Place, Promotion, Practice, Pay
Product, Pope, Paper, Pickle, Program, Pills, Pattern
Product, Place, Price, Promotion, Process, People, Physical
13
Which is an example of the impact of Social Changes ?
Using more social media
Increase in spending
Attending more cocktail parties
Going to the Museum and Art Gallery
14
Which of the following are the powerful forces transforming services marketing?
The Govmnt, Globalization, IT, Social Business Trends.
The Weather, The Traffic, Snail Mail, and Instagram.
Nuclear, Electromagnetic, Gravity and Weak Nuclear
Avengers, Illuminati, X-Men, Defenders , Fantastic Four

Services Marketing Chapter 1 Flashcards | StudBud