Sports Marketing Study Guide Test 1.

An athlete, which is monetarily paid for performance

The NFL generates more than $1 billion in sales each year. Where does this money come from?

The term fandom is used to refer to

The Study of how goods and services are produced, distributed, and consumed

Simultaneous production & consumption of sports events at a venue

The “Golden Arch” in McDonald’s is an example of what.

You can have a great product and no marketing and still have a successful business.

How do we measure growth in the sports industry?

The 4 Marketing Mix’s are

What is the most participated youth sport in America?

The study of relationships between individual consumers and producers?

Competitive advantages that give the org.and advantage in meeting the needs of it’s customers.

What is the fastest growing sport in America over the last decade?

It asses demographic, geographic, psycho graphic, and product usage characteristics.

Marketing Concepts focuses on:

The S.W.O.T. analysis consists of:

The particular group of consumers you want to reach