24 STM Chapter 4 Review

__ is the increased sensitivity to certain concepts due to prior experience

__ occurs when we rember we have seen, heard, smelled stimulus before after being reexposed to the stimulus

Constural level theory describes the different levels of abstractness that a consumer has about things(product, brands)

__ is when consumers are consciously aware that they remember something

__ is how consumers classify a group of objects in memory based on their similarity to one another

Match the charcter with their group: Squidward Tentacles

__ is what we have stored in memory consists of facts and general knowledge unrelated to specific to our life's history

__ is the transferring of information into long-term memory by processing it at different levels

__ is when consumers are not consciously aware that they remember something

Match the charcter with their group: Michelle Jones-Watson

__ is the set of associations linked to a concept in memory

__ is the specefic type of schema that captures what a brand stands for

__ is when the strength of a memory deteriorates over time because of competing memories

__ is the portion of memory where we encodde incoming info and keep it available for further processing

__ is the persistence of learning over time, via the storage and retrevial of information

__ is the process by which retrieving a concept spreads to the retrieval of a related concept

Match the charcter with their group: Kylo Ren

Match the charcter with their group: Cindy Vortex

__ is a special type of schema that represents knowledge of the sequence of actions involved in an activity

__ is the ability to temporarily store input from all five senses

Which technique can leverage the power of episodic memory for marketing

__ is the set of associations include in a schema that reflect a brand's personification

Primacy and recency effect is the tendency to show greater memory for information that comes first or last in a sequence

Match the charcter with their group: Phinn McMissile

Ads, packages, and product attributes are useful ways for marketers to get customers to know more about their products

Match the charcter with their group: Pepper Potts

Match the charcter with their group: Toby Flenderson

Match the charcter with their group: Jackson Storm

__ is the extent to which an object is representative of its category

Which of the following assoication in schema is crucial in building and maintaining strong brands

Match the charcter with their group: Duke Kaboom

__ is the process of remembering what was previously stored in memory

__ is that part of memeory where info is permantly stored for later use

__ is the weakening of memory strength over time

__ is a stimulus that facilitates the activation of memory

__ is the best example of a cognitive category

Which of the following can leverage the power of episodic memory for marketing

Match the charcter with their group: Lots-o

__ represents knowledge about ourselves and what has happend to us inour past including emotions tied to past experience

Match the charcter with their group: Mystique

Match the charcter with their group: Baymax

__ are things viewed as belonging in the same category because they serve the same goals

Working memory, particularly imagery processing, has which implication for marketers

Match the charcter with their group: Elastigirl

Match the charcter with their group: Batman