Moodle Study: Big Quiz 3 Review Fall 2024_MC2000

What is considered the best ad campaign of the 20th century focused on what product?

What was a journalism trend in the late 1800s that emphasized dramatic human-interest stories, crime & large headlines?

Nationwide love and peace experienced in the 1960s & 1970s were the major influences on changes in advertising

The fall of the middle class was one result of the printing press.

In the mid-1860s, James Maxwell theorized that _____ waves existed.

An advertisement is ____________

A _________ is a name, symbol or feature that identifies one seller's good or service as distinct

Why do we have advertising?

A football game, the war in Ukraine, and the presidential debates. These stories display what primary news value?

Emotive speech is protected by the First Amendment. Pick an example of emotive speech:

Technology is not required for mass communication

Consumers trust _________ more than any other form of advertising.

What is an example of convergence?

Why did magazines develop slowly?

Subjects in photos or videos should be facing inside the frame or "walking" into the frame for the best photo.

The first advertisements were _______.

In the Pentagon Papers case, the Supreme Court said media have almost complete immunity from pre-publication restraint

Advertising dates back to Colonial America with an emphasis on

Chinese innovators developed ______, which involved hand-carving characters and illustrations into wood

Which music genre dominates the U.S. market in popularity?

In the entrepreneurial stage of sound recording, who developed the first phonograph?

The first general-interest magazine in the U.S. originated in 1821 and is still in circulation.

The unique selling proposition recognizes a product's benefit, says it repeatedly as if the competition doesn’t have it

News: truth and questions, which form a comprehensive account of the day’s events in a context that gives them meaning.

The Supreme Court has stated that only spoken or written speech can be protected.

In the early 1500s before the printing press, books were so inexpensive the lower classes could buy & read them.

Who was the leading TV advertiser in 2023?

________________ can be used to intentionally mislead audiences for political or financial gain?

Front organizations that are usually cash rich but have few people and masquerade as grassroots groups:

An informational story given to the news media in hopes it will be passed on to the audience is a __________.

In a cutline, the first sentence tells us what we see. The other sentence(s) tell us ______________.

Name for magazine journalists in the 1900s who wrote about social, political and economic problems leading to reforms.

We at LSU love Mike the Tiger mascot. The news value that most closely relates to this is ____________.

The electronic era really took off with the arrival of

The ____ file format enabled sound—including music—to be compressed into small, manageable digital files.

What was the top music genre outside of the U.S. for 2023?

_________________ is when I communication with myself in my own head.

Electricity is required for mass communication.

_____________ occurs when two people are face to face.

Advertising has always been a creative form of mass communication.

Which tense is best for the first sentence of cutline?

Advertising is ___________

Unlike Edison's phonograph, Emile Berliner's gramophone played flat discs.

_______ is what PR practitioners call a group with which an organization relates.

Who was credited with making the first voice broadcast?

Most advertisers today are promoting

With the telephone, the speed of communication surpassed the speed of transportation for the first time

AM radio waves produce less static and more clarity.

_______________ occurs with an audience of more than one person, and everyone is within earshot.

Who was the most photographed person of the 19th century for his work as an abolitionist, social reformer and statesman?

Advertising contributes to prosperity by

PR is a tool used by ____________.

Streaming music is the industry's best means for controlling the music it sells today.

The advent of illustrations in magazines & improvements in processing for photography paved the way for photojournalism.

What is advertising? (More than 1 answer)

Emile Berliner's flat disc is the inspiration for the Grammy award?

An unhindered form for free inquiry and free expression is ___________________

Inventor ______ developed a way of sending electrical impulses from a transmitter through a cable to a reception device.

Which book did our guest Mark Grant refer to when he stressed the importance of being willing to try something new?

Steven Spielberg used Reese's Pieces in the movie "E.T." This is called

PEZ candy appearing in "Ant Man" is an example of ____________.

PR is dialogic and advertising is non-dialogic

Radio and TV far outpace the internet in advertising spending in 2023

How much of the global advertising market does the U.S. spend?

_________ is a noncommercial radio network established in 1970 to provide an alternative to commercial broadcasting.

One difficult battle rock 'n' roll faced was the perception among parents that the music caused juvenile delinquency

An advertisement is a _______________.

Which is NOT a factor that radio formats usually consider when targeting special audiences?

One news story pushes another one out of the way and dominates the news. What is this called?

A primary advertising goal of the 1970s was to appeal to

The word "magazine" comes from the French word magasin, which means ______________.

The Courts ruled artists can't appropriate another songwriter's

Speech creating "a clear and  present danger" is not protected under the First Amendment.

The Public Relations Society of America (PRSA)

Which is NOT a factor TV took away from radio?

Advertising aims to win good will and PR aims to win sales

Which Black journalist wrote about the horrors of lynching in the South, leading to anti-lynching legislation?

Criticism of public officials and public officials is not covered by the First Amendment, so it is illegal.

In a good photograph and work of art, where should the eye go to first?

There's no clinical formula for newsworthiness because there are always subjective elements for consumers & reporters.

The advent of ____________  in the 1940s paved the way for digital recording, mixing tracks, and home dubbing.

Illustrations and improvements in printing paved the way for ___________________

The _______ was the first type of protomodern book, which consisted of sheets of parchment sewn together along one edge

The Titanic's sinking led to the Radio Act (1912) and required all radio stations to be licensed/assigned call letters?

What was the penny press known for?