Advertising, Promotion and Selling review

What are the two types of sales promotion?

Which type of advertising includes options such as email & the web?

Which is an example of print media?

Finding customers and keeping them satisfied 

Sales exchanges that occur between two or more companies or business groups is referred to as?

True or false, advertising designed to increase sales is known as institutional advertising  

Which of the following would be an ideal place for a product?

What are the four concepts of sales management?

What type of media does broadcast media use?

What does the marketing umbrella cover?

What is the purpose of selling?

A dollar-amount or unit-sales goal set for the sales staff to achieve is defined as?

What does PR stand for?

Limited decision making is best described as?

Specialty media, when you offer prizes / etc.,  can also be referred to as?

A written report that documents a sales representatives visit with a customer

What is the role of a public relation specialist?

True or false: business success lies in its sales department  

Which best describes; media planning?

What is the first step of the sales process?

Any form of communication a business uses to inform or persuade people about its product is 

Personal selling is best described as?

When selecting a price for a product, which of the following must a company consider?

What is product promotion used for?

What does the place element of marketing focus on?

True or false, television advertisement is a form of broadcast media

What is the goal of direct marketing?

What is extensive decision making? 

True or false, there are 6 steps of a sale process?

What are the 4 P’s of the marketing mix?

Which best describes: institutional promotion?

Non-personal (not face to face),  promotion of ideas, goods, or services is referred to as?

True or false: direct marketing includes --direct mail and electronic direct mail 

A sales visit without an appointment is refereed to as?

Placing positive & newsworthy info about a business in the media is:

What is the goal of selling?

True or false, the marketing concept has created a customer-centered focus