Marketing Concepts Test Review

Jim buys a new television at Best Buy. Which MARKET is he a part of?

Anyone who uses goods or services is called a ____.

Which function focuses on moving the products from manufacturer to consumer?

_____ is the process of planning, pricing, promoting, selling, and distributing products.

Classify: female, age 16, high school student

Which of the following businesses provides a service?

The person who purchases an item is called a _____.

Satisfying a customer's needs and wants while generating a profit is the _____.

Which income is used to purchase food?

A new and improved line of Timex watches is an example of which function?

Market share is ____.

Classify on SWOT: The pandemic forced restaurants to stop dine-in service.

Which of the following is NOT a part of marketing information management?

Trying to reach your target market by only putting up billboards is an example of ___.

Walmart opened a new warehouse at I-85 & I-285 to better move goods. Which function is this?

Making a t-shirt out of thread is an example of which utility?

Selling heart themed merchandise in February is an example of which utility?

What can you use to segment a market?

What are the 4 Ps?

Which function aims to maximize profit?

McDonald's purchases lettuce from a California farmer. Which market is McDonald's in?

Classify on SWOT: Sales are down 50%.

Things you cannot physically touch are called ____.

Which utility includes locating your business at a main intersection with a traffic light?

Accepting credit/debit cards to make purchasing easy is an example of which utility?