Advertising Strategies

Makes viewers feel certain emotions, such as excitement, sadness or fear

Uses a famous person to endorse a product

A question is asked and the viewer or listener is supposed to think about the product.

Short sentences, Present tense, Using commands/imperatives (‘Buy Now’), Emphasising the positive

Exaggeration, often using adjectives and adverbs to promote the product

A ‘celebrity’ or ‘authority’ appears in an ad and recommends it

Scientific proof showing specific numbers or impressive mystery ingredients

Uses words with positive or negative connotations to describe a product

Uses the argument that a person should believe or do something because “everybody else” does