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Marketing Slides
What is Marketing?
What is Information Utility
Marketing Slides
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1
What is Information Utility
Involves communication with the customers.
Having a product available at a certain time of year or day
person who uses goods or services for personal use.
the group that is identified for a specific marketing program.
2
What is Marketing?
Physically moving and storing goods
Tangible items that have monetary value
The process of planning pricing and promoting to satisfy customers
Tangible items
3
What is Channel Management / Distribution
Understanding the concepts used to develop and target specific marketing
Large retailers store products in warehouses for distribution
Identifying and focusing on the needs and wants of customers
Operating the business profitably
4
What is Place Utility
Having a product available at a certain time of year or day
The exchange of a product for some monetary value.
Having a product where customers can buy it.
Involves communication with the customers.
5
Promotion Includes Advertising,
True
False
6
The 7 Functions of marketing are the basis for all marketing activities
False
True
7
What is Channel Management / Distribution
Large retailers store products in warehouses for distribution
the process of deciding how to get goods into the customers hands
Physically moving and storing goods
Tangible items that satisfy your needs but you can’t touch them
8
What is Promotion
is the amount the customer will pay for the product
New and Improved products
location and methods used to make the product available to the consumer.
How potential customers will be told about a new product
9
What is CRM
Provides customers with goods and services they want.
Identifying and focusing on the needs and wants of customers
Customer Relationship Management
Communicating with potential customers
10
What is Geographics
studies of consumers based on social and psychological characteristics.
segmentation based on where people live
is any form of communication a business or organization uses
the amount the customer will pay for the product.
