Marketing is Dynamic Chapter 1

A concept, cause, issue, image, or philosophy that can be marketed.

Marketing activities involved in making products available to customers; includes distribution

Marketers study what customers want and need, then they __________ .

Marketing consists of advertising and selling

Marketing focuses on the customer because _________ .

Product, Price, Place, and Promotion

Process of physically delivering goods to customers

Anything that can be bought or sold; includes goods, services, and ideas

Individual or group who buys products

A mail-order catalog delivered to a customer's home is part of ____________ .

Process of telling people about the product and the company that offers it

A prediction of future sales and revenue

The same marketing mix can be used successfully with any product or target market

The specific group of customers whose needs a company will focus on satisfying

A TV, TV repair, and a TV message to buckle your seatbelt are all examples of ____________ .

Amount of money requested or exchanged for a product.

A guide that helps a company avoid such pitfalls as lost sales, lost opportunities, and poor product planning

An action that is done for you.

Learning marketing skills can help people to effectively present themselves in many situations

When a manufacturer buys cotton to make shirts, the manufacturer is a/an ______________ .

Getting more ice cream delivered when the store is running out is part of this marketing element: _____________ .

Customer needs and wants are affected by changes in the economy, technology, and social trends

The marketer who advertises wheelchairs in a surfing magazine does not know how to develop a successful _____________ .

Plan of action for marketing a product; it consists of the decisions made about each of the four P's

A process by which a company can determine its strengths, weaknesses, opportunities, and threats.

The customer is the focus of the marketing mix

A physical item; something you can touch

Dynamic activities that focus on the customer to generate a profitable exchange

Before developing the marketing mix for a product, marketers should know the _____________ .

Promotion focused on promoting a positive image of the company is called _____________ .