Creating Hype -- Final Exam Review

This is a SMART Objective: "Share five posts during the campaign period."

In the PESO Media Model, PESO stands for:

Encouraging interactions/comments on social media is a tactic of which social media engagement strategy?

This Content Marketing tactic can help consumers understand complex concepts through visual cues and depictions.

This type of Experiential Marketing has an element of surprise, often by creating an unexpected display or experience.

"Community Building" is a common Event Marketing and Social Media Marketing goal.

A press release is an official announcement that an organization issues to the news media and beyond.

In PR, most journalists will give you a preview of the media coverage about your brand before they publish it.

Direct Marketing and Advertising are common promotional event promotion channels.

The goals of content marketing are to connect with the audience and encourage them to make a purchase right away.