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Marketing
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Marketing Questions
Flashcards
20 cards
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1
What are the 4 basic principles of Marketing?
Product, price, place, public
product, price, proximity, place
product, price, place, promotion
Product, price, place, value
2
What is the purpose of an advertising headline?
include a subheading
explain the promotion
attract the reader's attention
Describe the illustration
3
Which is part of a sales promotion?
door to door sales
the reputation of the company
Point of purchase display and coupons
Billboard
4
What is the third stage of a product life cycle?
Introduction
growth
maturity
decline
5
Which is part of a promotional mix>
publicrelations advertising sales promoting personal selling
revenue, monopoly, product, and place
all of the above
public, revenue, logos, place
6
WHich of the following is not considered a step in the stock handling process?
Delivering goods to where they will be used/displayed
preparing merchandise for sale
Receiving merchandise and verifying invoices
Determining what product to buy a retail establishment
7
What is inventory?
estimate the monetary worth of something
the total price charged for a product sold to a customer
commercial document issued by a buyer to a seller
a quantity of goods held in stock
8
What is monoploy?
Market structure where there is one seller
Market structure where there is one buyer
Market structure where there are many buyers
Market structure where there is many sellers
9
What is a logo?
A symbol or design by an organization to identify it's brand
It's proximity on a flyer
a slogan that matches the organization's goal
a guideline to set workplace study
10
What is a Patent?
an estimate of income and expenditure
payment to the holder of copyright for use of a property
wealth in the form of money
a document granting an inventor sole rights to an invention
11
What is a target market?
group of production
group of ad campaign
group of people you want to sell your product to
Group of people to interview
12
Which is part of Advertising?
television
Flyer
all of the above
billboard
13
What kind of example is the swoosh on the Nike sign?
Slogan
Trademark
PNG
Advertisement
14
Which of the following is psychological pricing?
Buy one at full price, get one half price
2 for 1 sale
on sale for $1.98
clearance $2.00
15
In order for a product to be successful, it must provide what to the customer?
value
advertisement
Product
goods
16
What kind of promotion is a point of purchase display and coupon?
pricing promotion
agent promotion
Trademark promotion
sales promotion
17
What are 3 ways to market a group?
price, proximity, value
legal, law, promise
Lodging, food, beverage
Flyers, commercials, billboards
18
What is an MP4?
multimedia file that has only audio
multimedia file that has Text
multimedia file that has PSD's
a multimedia file that has audio and video
19
What is the most important economic to a city when they have the Olympic Games?
increase revenue at hotels and restaurants
celebrity promoting
High price game tickets
increase delinquency
20
What is direct marketing?
type of poster directed to everyone
advertisement billboard directed to everyone
none of the above
type of advertisement directed by mail to group prospects
