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NCFE Business Unit 2 Marketing Flashcards | StudBud
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NCFE Business Unit 2 Marketing
People's opinions and views are known as...
A sample is...
NCFE Business Unit 2 Marketing
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1
A sample is...
Customers
Mini product
New product
People selected to answer market research questions
2
People's opinions and views are known as...
Qualititative data
Quantitative data
3
Having a list of answers to chose from is an example of a...
Open question
Closed question
Multiple choice question
4
A business only does market research once
False
True
5
The answer to a question can be anything is...
A multiple choice question
An open question
A closed question
6
True or False: most successful businesses take a market-orientated approach
False
True
7
What type of product is this?
Niche
Mass
8
What type of product is this?
Mass
Niche
9
This research is more expensive but specific to the business
Field
Desk
10
What does a market map identify?
Map of the town centre
Segments
Gaps in the market
Competitors
11
This sample represents the target market of a product
Random
Quota
12
If i need specific informaiton about my customers then i need to do...
Desk research
Field research
13
Asda and Aldi etc. often ask customers to fill in questionnaires. Why?
To be seen as being fair
To give people jobs
To find out what customers are unhappy about and improve
To argue with customers
14
The O in SWOT stands for...
Operational
Old
Opportunities
Other
15
Primary research is...
Specific to the business
All of these
Time Consuming
Expensive
16
Looking at statistics online is an example of...
Secondary research
Always reliable
Primary research
Field research
17
A survey or questionnaire are examples of...
Secondary research
Primary research
18
True or False: Mass products have higher costs than Niche
True
False
19
Who a business aims a product at
Research
A panel
A target
A target market
20
In a market orienatated approach...
business reacts to what customers want.
business develops products based on what it is good at
21
Why do businesses use market research?
To advertise
To identify customer needs
To sell goods and services
22
What does desk research involve?
Conducting a questionnaire
Gathering new data
Gathering existing data
23
A question sheet filled in by a customer
Consumer panel
Questionnaire
24
Looking at statistics (collected by the Government) online is an example of...
Secondary research
Primary research
25
True or False: Niche products cost more than Mass products
False
True
26
What type of product is this?
Niche
Mass
27
Which is Niche Marketed?
Fiat Punto
Coca Cola
OK magazine
Tailor made dress
28
This research is cheaper but is not always reliable
Desk
Field
29
Which is Mass Marketed?
Eating out at an exclusive restaurant
Porshe 911
Subway
Trekkng in Nepal
30
Secondary research is...
Up tp date
More accurate than primary
Less expensive than primary
Always reliable
31
What is a market segment?
Competitors
Products in a market
Employees
People with similar buying habits
32
Groups of consumers paid to comment on products is known as
A survey
A questionnaire
The internet
A consumer Panel
33
When the answer to a quesiton can only be YES or NO
Closed
Multiple
Open
34
What type of product is this?
Mass
Niche
35
True or False: A business can do primary & secondary research
False
True
36
Where a business sells into the largest part of the market/there are many similar products
This is Mass Marketing
This is Niche Marketing
37
Decisions taken are based around information about customers' needs and wants
Market Orientated approach
Product Orientated approach
38
A focus group involves...
People who need help at work
People being followed at work
Customer service
People giving their opinios on a new product
39
The T in SWOT stands for...
Topic
Thinking
Threats
Thoughts
40
The W in SWOT stands for...
Wishes
Written
Wants
Weaknesses
41
How does accurate market research help a business?
Increases risk
Avoids risk
Reduces risk
42
A business targets a small segment of a large market & customers have specific wants and needs
This is Marketing
This is Niche Marketing
This is Market Research
This is Mass Marketing
43
Each customer has an equal chance of being selected to answer in a
Quota Sample
Random Sample
44
What does USP stand for?
Unique Sales Point
Unique Selling Point
Universal Selling Point
Universal Sales Pitch
45
The S in SWOT stands for...
Success
Strengths
Skills
Service
