IMC part 1 Flashcards

1

Which is a pillar of marketing mix?

2

What is a key principle of IMC?

3

Which is not part of the marketing mix?

4

What is a Point-of-Difference?

5

True or false: Brand loyalty is built on trust.

6

True or false: Direct communication is always slow.

7

Which is a part of the communication mix?

8

What is a brand driver?

9

True or false: IMC is only about advertising

10

True or false: Corporate identity is public perception.

11

True or false: Brand identity is public perception

12

Which is a barrier to IMC?

IMC part 1