CIW Final Exam Review

What type of audience is interested in your company and needs your products but cannot afford them?

What is "a form of social engineering that attempts to gather personal and financial information from victims"?

What is a "conversion"?

Which of the following things coming from social media is being measured by return on investment (ROI)?

_____ is a characteristic of Web 2.0 that allows users to work together to collectively classify information.

Which of the following is true regarding social media advertising?

Which part of the SWOT is related to the external environment of the company?

What should a target audience persona portray?

What is the correct format to mention another user on Twitter?

If you ask "why are we doing this campaign?" what are you trying to pinpoint?

"Positioning" is how an audience perceives and ranks a company or brand on social media.

What could be completed during the SWOT analysis?

To set up a business page, you must first:

How big is a kilobyte in terms of social media?

A social media campaign should run on only one platform.

Which social media job role will be the most heavily involved in metrics?

In what stage of the social media campaign do you establish the budget?

Select the term for: "programs and files whose specific intent is to harm computer systems"

A ____ is a link, button, or graphic that encourages the user to click to perform an operation or engage with the brand.

How does social media encourage C2C communication?