Basic Marketing Concepts

Companies that focus on the bottom line without regard to customers needs&wants are said to be

Utilizing one marketing strategy to reach all customers.

The cashier asks you for your telephone number and zip code. This marketing activity is part of

A "BOGO" is an example of

MGM Co. wants to send catelogs to people who love music. What type of segmentation is present?

After watching cartoons, Bobby ask his mom to buy him honey nut cheerios. Bobby is considered

How many functions of marketing are there?

The function of marketing which determines how much to charge for goods and services.

"Buy one get one free" This is an example of

Birthday Bears has just recieved an order of 100 units from Unique Gifts. This is an example of

Statistics that describe a population in terms of personal characteristics

Deciding how the 4Ps will be used in your company is part of what element of the marketing plan

A combination of four marketing strategies used to market a product.

A competitive advantage for a business is a...

the analysis of outside influences that may have an impact on an organization.

The marketing strategies of product, place, price, and promotion are also known as

People who buy a product

Which of the following items would be a part of the environmental scan?

Tangible items

The group of all potential customers who share common needs and wants.

During a Swot analysis a company's competitive advantage would be a

Percentage of total sales generated by one company in the marketplace

Understanding ethinic backgrounds and household income is a part of

Jennifer completed a form rating a hotel after a stay. What function does this represent?

Examining a company's strengths and weaknesses and external opportunities and threats is

The process of planning, pricing, distributing and promoting products to satisfy customers.