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Go-to-Market Strategy and Product Development Flashcards | StudBud

Explore/Go-to-Market Strategy and Product Development

Go-to-Market Strategy and Product Development

10 terms·StudBud Administration·7 plays

Explore key concepts and strategies in product development and marketing, from go-to-market strategies to customer personas and product roadmaps.

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Questions 10

Answers

1
What to include in a product pitch?
Employee salaries
Only product price
Technical report
Key features and benefits
2
Why create customer personas?
Decide packaging
Design logos
Imagine competitors
Understand ideal customers
3
What does MVP stand for?
Major Visual Promotion
Minimum Viable Product
Most Valuable Price
Market Value Plan
4
Which stage includes focus groups?
Branding
Commercialization
Price planning
Prototype development
5
What is pivoting in development?
Lower product price
Hire new team
Repeat same process
Change after feedback
6
What is a goal in introduction phase?
Maximize profits
Increase production costs
Build product awareness
Expand into countries
7
What is in a product roadmap?
Employee evaluations
Marketing slogans
Steps for development
Delivery schedule
8
What is the goal of commercialization?
Close the business
Collect employee data
Write user manual
Make product available
9
What is feedback's role in development?
Create packaging
Increase advertising
Reduce costs
Adjust and improve product
10
What is a go-to-market strategy?
Financial report
Shopping trip
Launch product plan
List of products