What is a Television Match Official (TMO)?

an official that helps make decisions by using TV footage

What is an example of endorsement?

An athlete tweeting about how good Nike trainers are is

Which is NOT an advantage of commercialisation for the sport?

Funding goes to popular sports and not minorities

Which of the following is INCORRECT about how media coverage has affected sport?

NGB's invest less in grassroots

What is a stakeholder?

They affect/are affected by an organisations actions

How can media coverage affect performers in a bad way?

Intrusion/focus on private lives, Sensationalise controversies

Which is the odd one out? Sponsorship..............

makes sports associated with an undesireable product

How can sport be made more attractive to the media?

Well-matched competition, Uncomplicated rules

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Commercialisation - PE AQA A level PE

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Questions 18

Answers

1
What is a Television Match Official (TMO)?
A commentator
Programmes Hawk-Eye technology
an official that helps make decisions by using TV footage
A replacement referee for if the first becomes injured
2
What is an example of endorsement?
An athlete tweeting about how good Nike trainers are is
RBS sponsoring the 6 nations
A footballer wearing a shirt with their sponsor's logo
McDonalds being an official partner of London 2012
3
Sponsorship reduces the amount of tax paid by a company. True or false?
True
False
4
Which is a disadvantage of commercialisation on spectators
more interactive
increased access to view
increased standards of performance
increased costs to view
5
Which is NOT a characteristic which makes a sports performer more marketable?
High level performer
High income
Good looking
Wide audience of appeal
6
Commercialisation involves treating the sport as a(n) __________.
Commodity
Game
Endorsement
Asset
7
Which is NOT an advantage of commercialisation for the sport?
Better facilities, equipment and talent ID
Funding improves technology
Increased exposure of role models increases participation
Funding goes to popular sports and not minorities
8
Which of the following is INCORRECT about how media coverage has affected sport?
NGB's invest less in grassroots
More teams are involved in World Games
Kick-off times scheduled for maximum viewing figures
More exciting sports are introduced
9
What is a stakeholder?
A team which is sponsored by a company (e.g logo on tshirts)
An athlete which represents a company (e.g wears Nike shoes)
They affect/are affected by an organisations actions
An athlete which endorses a company
10
How can media coverage affect performers in a bad way?
Intrusion/focus on private lives
Makes them role models
Sensationalise controversies
Gives them too much money
11
Which 'ring-fenced' sports events were live and free on TV?
Premier League football
Superleague Netball
Olympic Games
Premiership Rugby
12
Which is a disadvantage of commercialisation for managers/coaches?
Pressure to win or lose job
Financial support
Analysis of opponents easily available
Higher profile
13
In the Golden Triangle, what is sport linked to?
Teams and Businesses
Teams and Athletes
Media and Coaches
Media and Businesses
14
Disadvantage of commercialisation on officials
Talent pathways
higher profile
Salary
Faulty decisions highlighted
15
Which is the odd one out? Sponsorship..............
makes sports associated with an undesireable product
improves facilities to benefit the performer and spectator
Creates atmosphere at events
allows sports to be organised better
16
Which is NOT an ethical consideration for an athlete obtaining sponsorship?
Social duty/role model
Nature of the product
Impact on future sponsorship
The product sales
17
How can sport be made more attractive to the media?
Long games
Lots of ad breaks
Well-matched competition
Uncomplicated rules
18
Which is NOT a disadvantage of commercialisation on the performer?
increased pressure
increased deviance
increased wages
inequality of funding

Commercialisation - PE AQA A level PE Flashcards | StudBud