GRIT Flashcards

1

This ad is using what strategy?

Celebrity Power
Jingle
Family Fun
Heart Strings

2

This ad is using what strategy?

star power
bandwagon
omission
scale

3

What kind of logo is this?

abstract
logo system
pictoral
wordmark

4

This ad is using what strategy?

ideal kids
cartoon
are you cool enough
put downs

5

What is bias?

being accepting of all views
showing fairness to someone
unfairly showing favoritism towards something or someone.
the action or state of setting someone or something apart from other people

6

All of the following are important questions when evaluating a website except:

what is the gender of the author?
who wrote it?
when was it last updated?
are there spelling errors?

7

This ad is using what strategy?

bandwagon
omission
scale
cartoon

8

What is marketing?

heavily regulating something
the action of promoting and selling products or services
doing something online
going to the market

9

All of the following are true about marketing on the internet except:

internet ads are always obvious
people are active consumers
you do not have to purchase "air-time."
ads can be biased

10

This ad is using what strategy?

family fun
put downs
heart strings
star power

11

This ad is using what strategy?

scale
heart strings
bandwagon
comparison

12

What kind of logo is this?

wordmark
pictoral
abstract
logo system

13

What are two mechanisms we use to make decisions?

automatic and unconscious
automatic and conscious
automatic and automated
conscious and direct

14

What is the acronym we use to evaluate a website?

CPRAA
CARP
CARPIE
CRAAP

15

This ad is using what strategy?

repetition
bandwagon
facts and figures
star power

16

what kind of logo is this?

abstract
logo system
wordmark
pictoral

17

What kind of logo is this

abstract
pictoral
logo system
wordmark

GRIT

Questions 17

GRIT

Questions 17