Marketing Chapter 1 and 2 Test - Mrs. Noethe

Market share can increase or decrease due to what two items:

Select the Marketing function: Walking in a store & an associate asking what you are lookin for

Select which areas of a SWOT analysis are EXTERNAL:

Select the marketing function: Taking out a small business loan to open a Taco Bell franchise

The following is an example of a business that sells goods (merchandising business):

Which is a demographic factor?

Which is a psychographic factor?

Marketing function: Target's Market Pantry brand selling for just under name brand value.

Select the correct economic utility: Communication about the product

What is meant be "economic utility"?

Select the Marketing function: American Eagle decided to stop production of their Aerie line.

Select the correct economic utility: Anytime Fitness staying open 24/7

Select the SWOT category - Your rich uncle just gave your business $10,000 for new equipment

The marketing concept states:

A competitive marketplace leads to:

Select the correct SWOT category -A store owner has a Marketing degree & 10 years of experience

Marketing can be defined as:

Select the correct economic utility: Transfer of ownership

Select the marketing function: Scheel's allowing online orders and shipping to the customers

A service business sells what type of product:

Select which areas of a SWOT analysis are INTERNAL:

Select the correct SWOT category - A company's market share decreased.

The following would be an example of mass marketing:

When two companies make up the bulk of the market share, this can lead to:

Select the Marketing function: A Dove Body Wash television commercial.

Companies should try structure their marketing mix to reach:

Select the marketing function: Putting an 800 # on a receipt for customers to provide feedback.

Select the correct economic utility: Distributing products from a convenient downtown location

Market Share is calculated by:

The marketing mix refers to:

A shopping bag of new clothes are ____________ products:

A sample of 10 persons cameras - 2 Nikon, 2 Canon, 6 Sony.  What is the market share of Sony?

Select the correct SWOT category - Legislation passed to make streaming TV shows online illegal

In an industrial market, businesses buy for ________ use.

Select the correct economic utility: Transforming raw products into something useful